Selling of Products: The Use of Single-Electrode Wireless EEG in Consumer Behavior
The results of three different groups of customers, each exposed to a different sales technique, were compared in order to evaluate which sales technique was more effective for achieving higher levels of sustained attention. The study used the Neurosky headband to measure brainwaves in millivolts....
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| Auteurs principaux: | , , , |
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| Format: | article |
| Langue: | EN ES |
| Publié: |
Universidad de San Buenaventura
2019
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| Accès en ligne: | https://doaj.org/article/ca58d5b9546048b085f4a75415e6bdac |
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