Selling of Products: The Use of Single-Electrode Wireless EEG in Consumer Behavior

 The results of three different groups of customers, each exposed to a different sales technique, were compared in order to evaluate which sales technique was more effective for achieving higher levels of sustained attention. The study used the Neurosky headband to measure brainwaves in millivolts....

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Autores principales: Yaromir Muñoz, Francisco López Gallego, Alejandro Arias Salazar, Maribel Serna Rodríguez
Formato: article
Lenguaje:EN
ES
Publicado: Universidad de San Buenaventura 2019
Materias:
EEG
Acceso en línea:https://doaj.org/article/ca58d5b9546048b085f4a75415e6bdac
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