Strategi Pemasaran Terhadap Peningkatan Kinerja UMKM dimoderasi Teknologi pada masa Pandemi Covid-19

<p class="AbstractTitle"><em>The purpose of this study was to examine the impact of the marketing approach during the Covid-19 pandemic on the performance of MSMEs with technology as a moderating variable with the research subject in the Medan City Court Street workshop. This t...

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Autores principales: Satria Tirtayasa, Ira Nadra, Hazmanan Khair
Formato: article
Lenguaje:ID
Publicado: Universitas Muhammadiyah Sumatera Utara 2021
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Acceso en línea:https://doaj.org/article/cca0e4f2e3134ea59db86fc61e784105
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