THE ROLE OF COMPETITIVE ADVANTAGE TO ENHANCE MARKETING PERFORMANCE: A STUDY ON INDONESIAN MSME BUSINESS COMMUNITY

The rapid development of global business requires MSMEs to understand what the market needs. The research deals with the impact of competitive advantage as a pertinent variable in enhancing marketing performance in Indonesian MSMEs businesses. In this study, continuous competitive advantage is a foc...

Descripción completa

Guardado en:
Detalles Bibliográficos
Autores principales: Dorojatun Prihandono, Angga Pandu Wijaya, Aufaa Afiffah Ainii
Formato: article
Lenguaje:EN
Publicado: Universitas Padjadjaran 2021
Materias:
Acceso en línea:https://doaj.org/article/ce07399909cc4f67aac2a0d35ebf4129
Etiquetas: Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!