THE ROLE OF COMPETITIVE ADVANTAGE TO ENHANCE MARKETING PERFORMANCE: A STUDY ON INDONESIAN MSME BUSINESS COMMUNITY
The rapid development of global business requires MSMEs to understand what the market needs. The research deals with the impact of competitive advantage as a pertinent variable in enhancing marketing performance in Indonesian MSMEs businesses. In this study, continuous competitive advantage is a foc...
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| Main Authors: | , , |
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| Format: | article |
| Language: | EN |
| Published: |
Universitas Padjadjaran
2021
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| Subjects: | |
| Online Access: | https://doaj.org/article/ce07399909cc4f67aac2a0d35ebf4129 |
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