An Exploration of the Relationships between Nostalgia, Involvement, and Behavioral Intention in Diaspora Tourism
Diaspora tourism has become a significant market niche under globalization, but diaspora tourism to China has been less studied. This paper explores the relationships between nostalgia, involvement, and behavioral intention in diaspora tourism of the Chinese diaspora. By investigating 303 overseas C...
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Format: | article |
Langue: | EN |
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MDPI AG
2021
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Accès en ligne: | https://doaj.org/article/cff59215516243958a088980c62f4851 |
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