An Exploration of the Relationships between Nostalgia, Involvement, and Behavioral Intention in Diaspora Tourism

Diaspora tourism has become a significant market niche under globalization, but diaspora tourism to China has been less studied. This paper explores the relationships between nostalgia, involvement, and behavioral intention in diaspora tourism of the Chinese diaspora. By investigating 303 overseas C...

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Autores principales:	Yanfang Zeng, Rui Xu
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	nostalgia involvement home-return travel diaspora overseas Chinese Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
Acceso en línea:	https://doaj.org/article/cff59215516243958a088980c62f4851
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spelling	oai:doaj.org-article:cff59215516243958a088980c62f48512021-11-11T19:49:49ZAn Exploration of the Relationships between Nostalgia, Involvement, and Behavioral Intention in Diaspora Tourism10.3390/su1321122732071-1050https://doaj.org/article/cff59215516243958a088980c62f48512021-11-01T00:00:00Zhttps://www.mdpi.com/2071-1050/13/21/12273https://doaj.org/toc/2071-1050Diaspora tourism has become a significant market niche under globalization, but diaspora tourism to China has been less studied. This paper explores the relationships between nostalgia, involvement, and behavioral intention in diaspora tourism of the Chinese diaspora. By investigating 303 overseas Chinese, we use quantitative methodologies to measure the nostalgia of the Chinese diaspora and identify three segments of Chinese diasporic tourists based on their nostalgia: extremely nostalgic, nostalgic, and moderately nostalgic. Demographic features of each segment and attitude toward home-return travel are depicted. The findings suggest that the level of nostalgia has influences on the perception of home-return travel for the diaspora. For the strongly nostalgic groups, home-return travel is an important way to build and express their identity. For the moderately nostalgic group, home-return travel is regarded as a pleasure-driven activity. This study extends the theoretical understanding of diaspora nostalgia and also has practical implications for the marketing and construction of destinations.Yanfang ZengRui XuMDPI AGarticlenostalgiainvolvementhome-return traveldiasporaoverseas ChineseEnvironmental effects of industries and plantsTD194-195Renewable energy sourcesTJ807-830Environmental sciencesGE1-350ENSustainability, Vol 13, Iss 12273, p 12273 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	nostalgia involvement home-return travel diaspora overseas Chinese Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
spellingShingle	nostalgia involvement home-return travel diaspora overseas Chinese Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350 Yanfang Zeng Rui Xu An Exploration of the Relationships between Nostalgia, Involvement, and Behavioral Intention in Diaspora Tourism
description	Diaspora tourism has become a significant market niche under globalization, but diaspora tourism to China has been less studied. This paper explores the relationships between nostalgia, involvement, and behavioral intention in diaspora tourism of the Chinese diaspora. By investigating 303 overseas Chinese, we use quantitative methodologies to measure the nostalgia of the Chinese diaspora and identify three segments of Chinese diasporic tourists based on their nostalgia: extremely nostalgic, nostalgic, and moderately nostalgic. Demographic features of each segment and attitude toward home-return travel are depicted. The findings suggest that the level of nostalgia has influences on the perception of home-return travel for the diaspora. For the strongly nostalgic groups, home-return travel is an important way to build and express their identity. For the moderately nostalgic group, home-return travel is regarded as a pleasure-driven activity. This study extends the theoretical understanding of diaspora nostalgia and also has practical implications for the marketing and construction of destinations.
format	article
author	Yanfang Zeng Rui Xu
author_facet	Yanfang Zeng Rui Xu
author_sort	Yanfang Zeng
title	An Exploration of the Relationships between Nostalgia, Involvement, and Behavioral Intention in Diaspora Tourism
title_short	An Exploration of the Relationships between Nostalgia, Involvement, and Behavioral Intention in Diaspora Tourism
title_full	An Exploration of the Relationships between Nostalgia, Involvement, and Behavioral Intention in Diaspora Tourism
title_fullStr	An Exploration of the Relationships between Nostalgia, Involvement, and Behavioral Intention in Diaspora Tourism
title_full_unstemmed	An Exploration of the Relationships between Nostalgia, Involvement, and Behavioral Intention in Diaspora Tourism
title_sort	exploration of the relationships between nostalgia, involvement, and behavioral intention in diaspora tourism
publisher	MDPI AG
publishDate	2021
url	https://doaj.org/article/cff59215516243958a088980c62f4851
work_keys_str_mv	AT yanfangzeng anexplorationoftherelationshipsbetweennostalgiainvolvementandbehavioralintentionindiasporatourism AT ruixu anexplorationoftherelationshipsbetweennostalgiainvolvementandbehavioralintentionindiasporatourism AT yanfangzeng explorationoftherelationshipsbetweennostalgiainvolvementandbehavioralintentionindiasporatourism AT ruixu explorationoftherelationshipsbetweennostalgiainvolvementandbehavioralintentionindiasporatourism
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An Exploration of the Relationships between Nostalgia, Involvement, and Behavioral Intention in Diaspora Tourism

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