Model Perilaku Brand Switching Konsumen Dalam Pembelian Produk Otomotif di Kota Medan
<p class="AbstractTitle"><em>This study aims to determine how the Consumer Brand Switching Behavior Model in Purchasing Automotive Products in Medan City. This research is basic research. The population in this study were consumers of car owners in Medan City. The sampling tech...
Enregistré dans:
Auteurs principaux: | Nadia Ika Purnama, Yudi Siswadi, Siti Mujiatun |
---|---|
Format: | article |
Langue: | ID |
Publié: |
Universitas Muhammadiyah Sumatera Utara
2021
|
Sujets: | |
Accès en ligne: | https://doaj.org/article/d15db2956a3e45a2a7b28bc5cd841ce5 |
Tags: |
Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!
|
Documents similaires
-
Determinants of brand loyalty in the apparel industry: A developing country perspective
par: Aobakwe Ledikwe
Publié: (2020) -
The effect of corporate brand reputation on brand attachment and brand loyalty: Automobile sector
par: Sandra Maria Correia Loureiro, et autres
Publié: (2017) -
Consumer technology brands and the source of their performance
par: Jorge Vera-Martínez
Publié: (2021) -
Investigating the Brand Loyalty of Domestic Cosmetic in an Emerging Market
par: Mohd Kassim Norizan, et autres
Publié: (2021) -
The impact of social media on consumer-brand loyalty: A mediating role of online based-brand community
par: Abdul Bashiru Jibril, et autres
Publié: (2019)