Fatores que Influenciam as Estratégias de Exportação da Firma

FACTORS INFLUENCING EXPORT STRATEGY OF THE FIRMAbstractExport strategy of the firm is a instrument that allows firm entry in foreign markets and it’s mainlyresponsible for firms success in the foreign market. However, there are some factors that influencethese strategies like firm specific advantage...

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Autores principales: Caroline Mendonça Nogueira Paiva, Juciara Nunes de Alcântara, Evandro Marcus Cintra, Cristina Lélis Leal Calegário
Formato: article
Lenguaje:PT
Publicado: Universidade Regional do Noroeste do Estado do Rio Grande do Sul 2015
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Acceso en línea:https://doaj.org/article/d16703bd31614dab99f2e9ade344bff1
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