Fatores que Influenciam as Estratégias de Exportação da Firma

FACTORS INFLUENCING EXPORT STRATEGY OF THE FIRMAbstractExport strategy of the firm is a instrument that allows firm entry in foreign markets and it’s mainlyresponsible for firms success in the foreign market. However, there are some factors that influencethese strategies like firm specific advantage...

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Autores principales: Caroline Mendonça Nogueira Paiva, Juciara Nunes de Alcântara, Evandro Marcus Cintra, Cristina Lélis Leal Calegário
Formato: article
Lenguaje:PT
Publicado: Universidade Regional do Noroeste do Estado do Rio Grande do Sul 2015
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Acceso en línea:https://doaj.org/article/d16703bd31614dab99f2e9ade344bff1
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spelling oai:doaj.org-article:d16703bd31614dab99f2e9ade344bff12021-11-11T15:16:06ZFatores que Influenciam as Estratégias de Exportação da Firma1678-48552237-6453https://doaj.org/article/d16703bd31614dab99f2e9ade344bff12015-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=75239796007https://doaj.org/toc/1678-4855https://doaj.org/toc/2237-6453FACTORS INFLUENCING EXPORT STRATEGY OF THE FIRMAbstractExport strategy of the firm is a instrument that allows firm entry in foreign markets and it’s mainlyresponsible for firms success in the foreign market. However, there are some factors that influencethese strategies like firm specific advantages and export market features. This paper aims to understandwhat and how internal and external environmental factors impact on firms export strategies. As aliterature review, it was possible to identify that existing market factors influence the implementationand success of firm export strategies. Identified factors are related to home market characteristics, such as market concentration, exchange rate policies and government programs, characteristicsof the host market, including environmental regulatory constraints, economic and socio-culturalfeatures of consumers. On the other hand, firms specific attributes, as production capacity, stage ofinternationalization, experience, size and technology levels, are able to boost or limit firm ability toexport, directly impacting on their strategies. It was conclude that the literature on export strategiesis not fully consolidated yet and there is room for full development of new theories that explainthe dynamism and flexibility of the firms as well as the market influences in firms strategies, whileoperating in international markets.Caroline Mendonça Nogueira PaivaJuciara Nunes de AlcântaraEvandro Marcus CintraCristina Lélis Leal CalegárioUniversidade Regional do Noroeste do Estado do Rio Grande do Sularticlefirms export strategyinternal and external environment factorsliterature reviewEconomic growth, development, planningHD72-88PTDesenvolvimento em Questão, Vol 13, Iss 31, Pp 173-197 (2015)
institution DOAJ
collection DOAJ
language PT
topic firms export strategy
internal and external environment factors
literature review
Economic growth, development, planning
HD72-88
spellingShingle firms export strategy
internal and external environment factors
literature review
Economic growth, development, planning
HD72-88
Caroline Mendonça Nogueira Paiva
Juciara Nunes de Alcântara
Evandro Marcus Cintra
Cristina Lélis Leal Calegário
Fatores que Influenciam as Estratégias de Exportação da Firma
description FACTORS INFLUENCING EXPORT STRATEGY OF THE FIRMAbstractExport strategy of the firm is a instrument that allows firm entry in foreign markets and it’s mainlyresponsible for firms success in the foreign market. However, there are some factors that influencethese strategies like firm specific advantages and export market features. This paper aims to understandwhat and how internal and external environmental factors impact on firms export strategies. As aliterature review, it was possible to identify that existing market factors influence the implementationand success of firm export strategies. Identified factors are related to home market characteristics, such as market concentration, exchange rate policies and government programs, characteristicsof the host market, including environmental regulatory constraints, economic and socio-culturalfeatures of consumers. On the other hand, firms specific attributes, as production capacity, stage ofinternationalization, experience, size and technology levels, are able to boost or limit firm ability toexport, directly impacting on their strategies. It was conclude that the literature on export strategiesis not fully consolidated yet and there is room for full development of new theories that explainthe dynamism and flexibility of the firms as well as the market influences in firms strategies, whileoperating in international markets.
format article
author Caroline Mendonça Nogueira Paiva
Juciara Nunes de Alcântara
Evandro Marcus Cintra
Cristina Lélis Leal Calegário
author_facet Caroline Mendonça Nogueira Paiva
Juciara Nunes de Alcântara
Evandro Marcus Cintra
Cristina Lélis Leal Calegário
author_sort Caroline Mendonça Nogueira Paiva
title Fatores que Influenciam as Estratégias de Exportação da Firma
title_short Fatores que Influenciam as Estratégias de Exportação da Firma
title_full Fatores que Influenciam as Estratégias de Exportação da Firma
title_fullStr Fatores que Influenciam as Estratégias de Exportação da Firma
title_full_unstemmed Fatores que Influenciam as Estratégias de Exportação da Firma
title_sort fatores que influenciam as estratégias de exportação da firma
publisher Universidade Regional do Noroeste do Estado do Rio Grande do Sul
publishDate 2015
url https://doaj.org/article/d16703bd31614dab99f2e9ade344bff1
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AT evandromarcuscintra fatoresqueinfluenciamasestrategiasdeexportacaodafirma
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