MOROCCAN YOUTH’S CONSUMPTION OF TV PROGRAMS DURING RAMADAN AND CHANGES OF THE DIGITAL ERA

In countries with a Muslim majority, Ramadan is a real opportunity for companies from different industries to promote their products. Similarly, the television industry does not make the exception because this month has its own audience habits. Indeed, new program schedul...

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Autores principales:	ACHRAF DADOUH, AMINA AOMARI
Formato:	article
Lenguaje:	EN FR
Publicado:	Université Mohammed V de Rabat 2020
Materias:	ramadan -television -viewership behavior -youth -technological change Management. Industrial management HD28-70 Marketing. Distribution of products HF5410-5417.5
Acceso en línea:	https://doi.org/10.48376/IMIST.PRSM/remarem-v12i1.19764 https://doaj.org/article/d1900f9418e5488889e335360050e604
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spelling	oai:doaj.org-article:d1900f9418e5488889e335360050e6042021-11-22T09:54:48Z MOROCCAN YOUTH’S CONSUMPTION OF TV PROGRAMS DURING RAMADAN AND CHANGES OF THE DIGITAL ERAhttps://doi.org/10.48376/IMIST.PRSM/remarem-v12i1.197642028-51752458-665Xhttps://doaj.org/article/d1900f9418e5488889e335360050e6042020-06-01T00:00:00Zhttps://revues.imist.ma/index.php/REMAREM/article/view/19764/10762https://doaj.org/toc/2028-5175https://doaj.org/toc/2458-665XIn countries with a Muslim majority, Ramadan is a real opportunity for companies from different industries to promote their products. Similarly, the television industry does not make the exception because this month has its own audience habits. Indeed, new program schedules are proposed by broadcasters, aiming to attract a larger viewership that could put them in a strong position vis-à-vis advertisers. However, with the wide spread of Internet access, the multiplicity of online platforms and the variety of devices, new trends are changing the way people consume television content, more particularly the generations Y and Z being the most affected by thesetrends. This work will seek to verify the impact of the new trends on the consumption behavior of young Moroccans of the content broadcast during the month of Ramadan by conducting a field study covering a sample of 180 young Moroccans. The objective hereis to draw a profile of the young Moroccan viewer in the digital age. ACHRAF DADOUHAMINA AOMARIUniversité Mohammed V de Rabatarticleramadan -television -viewership behavior -youth -technological changeManagement. Industrial managementHD28-70Marketing. Distribution of productsHF5410-5417.5ENFRRevue Marocaine de Recherche en Management et Marketing, Vol 12, Iss 1, Pp 1-23 (2020)
institution	DOAJ
collection	DOAJ
language	EN FR
topic	ramadan -television -viewership behavior -youth -technological change Management. Industrial management HD28-70 Marketing. Distribution of products HF5410-5417.5
spellingShingle	ramadan -television -viewership behavior -youth -technological change Management. Industrial management HD28-70 Marketing. Distribution of products HF5410-5417.5 ACHRAF DADOUH AMINA AOMARI MOROCCAN YOUTH’S CONSUMPTION OF TV PROGRAMS DURING RAMADAN AND CHANGES OF THE DIGITAL ERA
description	In countries with a Muslim majority, Ramadan is a real opportunity for companies from different industries to promote their products. Similarly, the television industry does not make the exception because this month has its own audience habits. Indeed, new program schedules are proposed by broadcasters, aiming to attract a larger viewership that could put them in a strong position vis-à-vis advertisers. However, with the wide spread of Internet access, the multiplicity of online platforms and the variety of devices, new trends are changing the way people consume television content, more particularly the generations Y and Z being the most affected by thesetrends. This work will seek to verify the impact of the new trends on the consumption behavior of young Moroccans of the content broadcast during the month of Ramadan by conducting a field study covering a sample of 180 young Moroccans. The objective hereis to draw a profile of the young Moroccan viewer in the digital age.
format	article
author	ACHRAF DADOUH AMINA AOMARI
author_facet	ACHRAF DADOUH AMINA AOMARI
author_sort	ACHRAF DADOUH
title	MOROCCAN YOUTH’S CONSUMPTION OF TV PROGRAMS DURING RAMADAN AND CHANGES OF THE DIGITAL ERA
title_short	MOROCCAN YOUTH’S CONSUMPTION OF TV PROGRAMS DURING RAMADAN AND CHANGES OF THE DIGITAL ERA
title_full	MOROCCAN YOUTH’S CONSUMPTION OF TV PROGRAMS DURING RAMADAN AND CHANGES OF THE DIGITAL ERA
title_fullStr	MOROCCAN YOUTH’S CONSUMPTION OF TV PROGRAMS DURING RAMADAN AND CHANGES OF THE DIGITAL ERA
title_full_unstemmed	MOROCCAN YOUTH’S CONSUMPTION OF TV PROGRAMS DURING RAMADAN AND CHANGES OF THE DIGITAL ERA
title_sort	moroccan youth’s consumption of tv programs during ramadan and changes of the digital era
publisher	Université Mohammed V de Rabat
publishDate	2020
url	https://doi.org/10.48376/IMIST.PRSM/remarem-v12i1.19764 https://doaj.org/article/d1900f9418e5488889e335360050e604
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MOROCCAN YOUTH’S CONSUMPTION OF TV PROGRAMS DURING RAMADAN AND CHANGES OF THE DIGITAL ERA

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