New Approach to Tourist Segmentation Aimed at Regional Development (illustrated by the federal city Sevastopol’)

The article provides a new approach to tourist segmentation in respect of regional policy designing. Investigation was approved on the data of selected survey of Sevastopol' guests in the period January - May 2018. The authors identified two segments - tourists and sightseers and two sub-segmen...

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Autores principales: T. A. Voronova, I. A. Shevchuk, T. B. Melnikova
Formato: article
Lenguaje:RU
Publicado: Plekhanov Russian University of Economics 2019
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Acceso en línea:https://doaj.org/article/d26045cbcb7c4d44a9001e1a546b5bd4
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