New Approach to Tourist Segmentation Aimed at Regional Development (illustrated by the federal city Sevastopol’)

The article provides a new approach to tourist segmentation in respect of regional policy designing. Investigation was approved on the data of selected survey of Sevastopol' guests in the period January - May 2018. The authors identified two segments - tourists and sightseers and two sub-segmen...

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Autores principales:	T. A. Voronova, I. A. Shevchuk, T. B. Melnikova
Formato:	article
Lenguaje:	RU
Publicado:	Plekhanov Russian University of Economics 2019
Materias:	tourist sightseer region sevastopol' segmentation repeated visits means of accommodation Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/d26045cbcb7c4d44a9001e1a546b5bd4
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id	oai:doaj.org-article:d26045cbcb7c4d44a9001e1a546b5bd4
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spelling	oai:doaj.org-article:d26045cbcb7c4d44a9001e1a546b5bd42021-11-15T05:20:48ZNew Approach to Tourist Segmentation Aimed at Regional Development (illustrated by the federal city Sevastopol’)2413-28292587-925110.21686/2413-2829-2019-4-133-146https://doaj.org/article/d26045cbcb7c4d44a9001e1a546b5bd42019-08-01T00:00:00Zhttps://vest.rea.ru/jour/article/view/745https://doaj.org/toc/2413-2829https://doaj.org/toc/2587-9251The article provides a new approach to tourist segmentation in respect of regional policy designing. Investigation was approved on the data of selected survey of Sevastopol' guests in the period January - May 2018. The authors identified two segments - tourists and sightseers and two sub-segments - repetition of visits and accommodation. Within the frames of each segment social-demographic, economic, space and time and cultural-leisure characteristics were studied. Daily expenses of the tourist on the territory of Sevastopol' in the low season make 2,533 r., while of the sightseer - 1,741 r. 45% of tourists who arrive in the city for the first time stay in hotels, while 53% of repeated tourists stay with relatives or friends. 54% of sightseers, who arrive in the city for the first time visit 2-3 places during one day, the same program is typical of 44% of tourists staying in hotels during 3.5 days. As a result of the research opportunities to design tools of regional development were obtained. Segmentation gives a chance to identify separate contribution of tourists and sightseers to economy of the region, to find reasons for low repetition of visits or on the contrary, insufficient number of tourists and sightseers, to study motivation of the tourist concerning the place of accommodation, to assess sufficiency of cultural and leisure events.T. A. VoronovaI. A. ShevchukT. B. MelnikovaPlekhanov Russian University of Economicsarticletouristsightseerregionsevastopol'segmentationrepeated visitsmeans of accommodationEconomics as a scienceHB71-74RUВестник Российского экономического университета имени Г. В. Плеханова, Vol 0, Iss 4, Pp 133-146 (2019)
institution	DOAJ
collection	DOAJ
language	RU
topic	tourist sightseer region sevastopol' segmentation repeated visits means of accommodation Economics as a science HB71-74
spellingShingle	tourist sightseer region sevastopol' segmentation repeated visits means of accommodation Economics as a science HB71-74 T. A. Voronova I. A. Shevchuk T. B. Melnikova New Approach to Tourist Segmentation Aimed at Regional Development (illustrated by the federal city Sevastopol’)
description	The article provides a new approach to tourist segmentation in respect of regional policy designing. Investigation was approved on the data of selected survey of Sevastopol' guests in the period January - May 2018. The authors identified two segments - tourists and sightseers and two sub-segments - repetition of visits and accommodation. Within the frames of each segment social-demographic, economic, space and time and cultural-leisure characteristics were studied. Daily expenses of the tourist on the territory of Sevastopol' in the low season make 2,533 r., while of the sightseer - 1,741 r. 45% of tourists who arrive in the city for the first time stay in hotels, while 53% of repeated tourists stay with relatives or friends. 54% of sightseers, who arrive in the city for the first time visit 2-3 places during one day, the same program is typical of 44% of tourists staying in hotels during 3.5 days. As a result of the research opportunities to design tools of regional development were obtained. Segmentation gives a chance to identify separate contribution of tourists and sightseers to economy of the region, to find reasons for low repetition of visits or on the contrary, insufficient number of tourists and sightseers, to study motivation of the tourist concerning the place of accommodation, to assess sufficiency of cultural and leisure events.
format	article
author	T. A. Voronova I. A. Shevchuk T. B. Melnikova
author_facet	T. A. Voronova I. A. Shevchuk T. B. Melnikova
author_sort	T. A. Voronova
title	New Approach to Tourist Segmentation Aimed at Regional Development (illustrated by the federal city Sevastopol’)
title_short	New Approach to Tourist Segmentation Aimed at Regional Development (illustrated by the federal city Sevastopol’)
title_full	New Approach to Tourist Segmentation Aimed at Regional Development (illustrated by the federal city Sevastopol’)
title_fullStr	New Approach to Tourist Segmentation Aimed at Regional Development (illustrated by the federal city Sevastopol’)
title_full_unstemmed	New Approach to Tourist Segmentation Aimed at Regional Development (illustrated by the federal city Sevastopol’)
title_sort	new approach to tourist segmentation aimed at regional development (illustrated by the federal city sevastopol’)
publisher	Plekhanov Russian University of Economics
publishDate	2019
url	https://doaj.org/article/d26045cbcb7c4d44a9001e1a546b5bd4
work_keys_str_mv	AT tavoronova newapproachtotouristsegmentationaimedatregionaldevelopmentillustratedbythefederalcitysevastopol AT iashevchuk newapproachtotouristsegmentationaimedatregionaldevelopmentillustratedbythefederalcitysevastopol AT tbmelnikova newapproachtotouristsegmentationaimedatregionaldevelopmentillustratedbythefederalcitysevastopol
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New Approach to Tourist Segmentation Aimed at Regional Development (illustrated by the federal city Sevastopol’)

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