Aesthetic Factor of Customer Perception and Its Role in Managing Company Competitiveness

The article advances the idea about a drop in people interest in buying similar goods and services, especially in conditions of uncertainty, in particular corona-virus epidemic, when people care less about external things, such as their clothes for visiting public places. Today we observe the necess...

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Autor principal: S. A. Afonsky
Formato: article
Lenguaje:RU
Publicado: Plekhanov Russian University of Economics 2021
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Acceso en línea:https://doaj.org/article/d3309727318a4ebda4c0063a1e869fba
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