Aesthetic Factor of Customer Perception and Its Role in Managing Company Competitiveness

The article advances the idea about a drop in people interest in buying similar goods and services, especially in conditions of uncertainty, in particular corona-virus epidemic, when people care less about external things, such as their clothes for visiting public places. Today we observe the necess...

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Autor principal:	S. A. Afonsky
Formato:	article
Lenguaje:	RU
Publicado:	Plekhanov Russian University of Economics 2021
Materias:	aesthetic needs aesthetic sensual element art-object competition tool emotional perception corona-virus epidemic conditions of uncertainty Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/d3309727318a4ebda4c0063a1e869fba
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spelling	oai:doaj.org-article:d3309727318a4ebda4c0063a1e869fba2021-11-15T05:20:51ZAesthetic Factor of Customer Perception and Its Role in Managing Company Competitiveness2413-28292587-925110.21686/2413-2829-2021-5-193-200https://doaj.org/article/d3309727318a4ebda4c0063a1e869fba2021-10-01T00:00:00Zhttps://vest.rea.ru/jour/article/view/1178https://doaj.org/toc/2413-2829https://doaj.org/toc/2587-9251The article advances the idea about a drop in people interest in buying similar goods and services, especially in conditions of uncertainty, in particular corona-virus epidemic, when people care less about external things, such as their clothes for visiting public places. Today we observe the necessity in meeting aesthetic needs through different tools and artistic objects. Therefore, we can say that it is a certain return to those times, when in public places and even in the Underground you can see real works of art that were not made in a hurry, according to the principle ‘the cheaper the better', but those of full value. In spring 2021 we conducted a survey of students of the Russian Plekhanov University of Economics and the Arts College RGGU to find the role of the aesthetic (emotional, sensual) element - the art-object (in this case - a poster) - in conditions of uncertainty, i. e. COVID-19 epidemic. The findings of this research showed that aesthetic value of graphics takes a foreground, it should be connected with specialization of the trade enterprise, its historic and other factors. The author demonstrates that availability of aesthetic values can form a motivating platform for repeated visits to the store and thus shape its competitive advantage.S. A. AfonskyPlekhanov Russian University of Economicsarticleaesthetic needsaesthetic sensual elementart-objectcompetition toolemotional perceptioncorona-virus epidemicconditions of uncertaintyEconomics as a scienceHB71-74RUВестник Российского экономического университета имени Г. В. Плеханова, Vol 0, Iss 5, Pp 193-200 (2021)
institution	DOAJ
collection	DOAJ
language	RU
topic	aesthetic needs aesthetic sensual element art-object competition tool emotional perception corona-virus epidemic conditions of uncertainty Economics as a science HB71-74
spellingShingle	aesthetic needs aesthetic sensual element art-object competition tool emotional perception corona-virus epidemic conditions of uncertainty Economics as a science HB71-74 S. A. Afonsky Aesthetic Factor of Customer Perception and Its Role in Managing Company Competitiveness
description	The article advances the idea about a drop in people interest in buying similar goods and services, especially in conditions of uncertainty, in particular corona-virus epidemic, when people care less about external things, such as their clothes for visiting public places. Today we observe the necessity in meeting aesthetic needs through different tools and artistic objects. Therefore, we can say that it is a certain return to those times, when in public places and even in the Underground you can see real works of art that were not made in a hurry, according to the principle ‘the cheaper the better', but those of full value. In spring 2021 we conducted a survey of students of the Russian Plekhanov University of Economics and the Arts College RGGU to find the role of the aesthetic (emotional, sensual) element - the art-object (in this case - a poster) - in conditions of uncertainty, i. e. COVID-19 epidemic. The findings of this research showed that aesthetic value of graphics takes a foreground, it should be connected with specialization of the trade enterprise, its historic and other factors. The author demonstrates that availability of aesthetic values can form a motivating platform for repeated visits to the store and thus shape its competitive advantage.
format	article
author	S. A. Afonsky
author_facet	S. A. Afonsky
author_sort	S. A. Afonsky
title	Aesthetic Factor of Customer Perception and Its Role in Managing Company Competitiveness
title_short	Aesthetic Factor of Customer Perception and Its Role in Managing Company Competitiveness
title_full	Aesthetic Factor of Customer Perception and Its Role in Managing Company Competitiveness
title_fullStr	Aesthetic Factor of Customer Perception and Its Role in Managing Company Competitiveness
title_full_unstemmed	Aesthetic Factor of Customer Perception and Its Role in Managing Company Competitiveness
title_sort	aesthetic factor of customer perception and its role in managing company competitiveness
publisher	Plekhanov Russian University of Economics
publishDate	2021
url	https://doaj.org/article/d3309727318a4ebda4c0063a1e869fba
work_keys_str_mv	AT saafonsky aestheticfactorofcustomerperceptionanditsroleinmanagingcompanycompetitiveness
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Aesthetic Factor of Customer Perception and Its Role in Managing Company Competitiveness

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