Transformation of Customer Economic Behavior in Digital World

Digitalization processes that have been energetically developing lately form a basis of considerable transformation of customer economic behavior. Digital technologies keep on perfecting by moving up to new platforms. The authors give examples of new formats of outlets, ways of payment, delivery and...

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Autores principales: N. V. Barinova, V. R. Barinov
Formato: article
Lenguaje:RU
Publicado: Plekhanov Russian University of Economics 2020
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Acceso en línea:https://doaj.org/article/d4d20378d6ed42dda7e2b030e167fdab
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