Transformation of Customer Economic Behavior in Digital World

Digitalization processes that have been energetically developing lately form a basis of considerable transformation of customer economic behavior. Digital technologies keep on perfecting by moving up to new platforms. The authors give examples of new formats of outlets, ways of payment, delivery and...

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Detalles Bibliográficos
Autores principales:	N. V. Barinova, V. R. Barinov
Formato:	article
Lenguaje:	RU
Publicado:	Plekhanov Russian University of Economics 2020
Materias:	machine training digital technologies computer sight chat-bots artificial intellect customers Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/d4d20378d6ed42dda7e2b030e167fdab
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spelling	oai:doaj.org-article:d4d20378d6ed42dda7e2b030e167fdab2021-11-15T05:20:50ZTransformation of Customer Economic Behavior in Digital World2413-28292587-925110.21686/2413-2829-2020-5-169-181https://doaj.org/article/d4d20378d6ed42dda7e2b030e167fdab2020-10-01T00:00:00Zhttps://vest.rea.ru/jour/article/view/956https://doaj.org/toc/2413-2829https://doaj.org/toc/2587-9251Digitalization processes that have been energetically developing lately form a basis of considerable transformation of customer economic behavior. Digital technologies keep on perfecting by moving up to new platforms. The authors give examples of new formats of outlets, ways of payment, delivery and product marking. Changes in marketing strategies in current conditions are shown and transition to digital marketing is grounded. Advanced marketing tools, such as SEO, SMM, SMO, SEM and crowd-technology are studied. Their future development is based on research by scientists and practical workers in the field of machine training, artificial neuron networks and cognitive technologies. The article provides examples of using chat-bots, electronic assistants, mobile applications, which help customers search for goods and services. Their principle advantages are studied, which aim at rising sales and their impact on economic decision-making is analyzed. The rising role of artificial intellect and neuron networks in developing digital products is underlined. The use of artificial intellect technologies allows retail to increase sales at the expense of effective digital tools, which can improve customer loyalty to the brand. In the end the authors came to the conclusion about trends of customer economic behavior in the ear of digitalization.N. V. BarinovaV. R. BarinovPlekhanov Russian University of Economicsarticlemachine trainingdigital technologiescomputer sightchat-botsartificial intellectcustomersEconomics as a scienceHB71-74RUВестник Российского экономического университета имени Г. В. Плеханова, Vol 17, Iss 5, Pp 169-181 (2020)
institution	DOAJ
collection	DOAJ
language	RU
topic	machine training digital technologies computer sight chat-bots artificial intellect customers Economics as a science HB71-74
spellingShingle	machine training digital technologies computer sight chat-bots artificial intellect customers Economics as a science HB71-74 N. V. Barinova V. R. Barinov Transformation of Customer Economic Behavior in Digital World
description	Digitalization processes that have been energetically developing lately form a basis of considerable transformation of customer economic behavior. Digital technologies keep on perfecting by moving up to new platforms. The authors give examples of new formats of outlets, ways of payment, delivery and product marking. Changes in marketing strategies in current conditions are shown and transition to digital marketing is grounded. Advanced marketing tools, such as SEO, SMM, SMO, SEM and crowd-technology are studied. Their future development is based on research by scientists and practical workers in the field of machine training, artificial neuron networks and cognitive technologies. The article provides examples of using chat-bots, electronic assistants, mobile applications, which help customers search for goods and services. Their principle advantages are studied, which aim at rising sales and their impact on economic decision-making is analyzed. The rising role of artificial intellect and neuron networks in developing digital products is underlined. The use of artificial intellect technologies allows retail to increase sales at the expense of effective digital tools, which can improve customer loyalty to the brand. In the end the authors came to the conclusion about trends of customer economic behavior in the ear of digitalization.
format	article
author	N. V. Barinova V. R. Barinov
author_facet	N. V. Barinova V. R. Barinov
author_sort	N. V. Barinova
title	Transformation of Customer Economic Behavior in Digital World
title_short	Transformation of Customer Economic Behavior in Digital World
title_full	Transformation of Customer Economic Behavior in Digital World
title_fullStr	Transformation of Customer Economic Behavior in Digital World
title_full_unstemmed	Transformation of Customer Economic Behavior in Digital World
title_sort	transformation of customer economic behavior in digital world
publisher	Plekhanov Russian University of Economics
publishDate	2020
url	https://doaj.org/article/d4d20378d6ed42dda7e2b030e167fdab
work_keys_str_mv	AT nvbarinova transformationofcustomereconomicbehaviorindigitalworld AT vrbarinov transformationofcustomereconomicbehaviorindigitalworld
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Transformation of Customer Economic Behavior in Digital World

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