Postmodernist marketing

The traits of postmodernist communication with consumers are based on the transmission of postmodernist concepts in the area of marketing and communication with consumers. The paper offers an overview of the basic semiological points of interpretation of commercial messages, especially the semiotic...

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Autor principal: Biljana Radenković-Šošić
Formato: article
Lenguaje:EN
FR
SR
Publicado: University of Belgrade 2016
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Acceso en línea:https://doaj.org/article/d4e62784e1c34435b94444c38920ec93
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