The cross-cultural communications impact on increasing business profitability in digital technologies use

The main objective in this paper is to analyze the impact of cross-cultural communication on increasing business profitability. In order to do that, the research is based on three main concepts: cross-cultural skills, which are considered in our study one the most strategical tools for companies’ su...

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Autores principales: M. A. Gil Martinez, Yu. V. Vorontsova
Formato: article
Lenguaje:RU
Publicado: State University of Management 2020
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Acceso en línea:https://doaj.org/article/d4e67c3ea4d5400199c17b6d5a6cef4a
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