O Comportamento de Consumidores Diante da Prática do Greenwashing
Increasingly, consumers have taken on a questioning role by requiring companies to follow environmental preservation standards. Still, they often find it difficult to identify those companies that are considered to be truly sustainable. And this confusion, as a rule, encourages the practice of green...
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| Autores principales: | , |
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| Formato: | article |
| Lenguaje: | PT |
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Universidade Regional do Noroeste do Estado do Rio Grande do Sul
2018
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| Acceso en línea: | https://doi.org/10.21527/2237-6453.2018.45.400-418 https://doaj.org/article/d517ccb5bcd94cabb9cca8117ff84441 |
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