Cultural adaptation of “kawaii” in short mobile video applications: How the perception of “kawaii” is shaped by the cultural background of the viewer and the gender of the performer
Video-sharing social networking (VS-SN) platforms are a new communication tool especially popular among young people. Goal of our study was to examine the cultural adaptation of kawaii in VS-SN videos and its effect on viewers' social approach motivation to share the content. In a content analy...
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| Autores principales: | , , , |
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| Formato: | article |
| Lenguaje: | EN |
| Publicado: |
Elsevier
2021
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/d88057a60f904b1999eca0e3eb5b7a72 |
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