COMPETITIVE ADVANTAGES AND MANAGEMENT PRINCIPLES AT THE PATEK PHILIPPE COMPANY
The article shows the role of the biggest watch manufacturer, the company Patek Philippe on Swiss watch market, studies advantages of this family business and its distinguishing features in comparison with international joint stock companies. Special attention was paid to investigating competitive a...
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| Format: | article |
| Langue: | RU |
| Publié: |
Plekhanov Russian University of Economics
2020
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| Accès en ligne: | https://doaj.org/article/d9cdee1ff93f417d934fea00ba5e8062 |
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