COMPETITIVE ADVANTAGES AND MANAGEMENT PRINCIPLES AT THE PATEK PHILIPPE COMPANY

The article shows the role of the biggest watch manufacturer, the company Patek Philippe on Swiss watch market, studies advantages of this family business and its distinguishing features in comparison with international joint stock companies. Special attention was paid to investigating competitive a...

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Autor principal: A. V. Butov
Formato: article
Lenguaje:RU
Publicado: Plekhanov Russian University of Economics 2020
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Acceso en línea:https://doaj.org/article/d9cdee1ff93f417d934fea00ba5e8062
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