Customer Participation in Professional Services Operations And Its Impacts On Flexibility and Costs
This study has its contribution to deepen the understanding about the paradoxical relation between flexibility and costs in the field of operations service strategy and management, approaching the customer participation affects on the professional services. Through a multi-case study...
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FUCAPE Business School
2018
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oai:doaj.org-article:db62afeb7d1f4ce595a6deb31394d7692021-11-11T15:48:07ZCustomer Participation in Professional Services Operations And Its Impacts On Flexibility and Costs1807-734X10.15728/bbr.2018.15.1.3https://doaj.org/article/db62afeb7d1f4ce595a6deb31394d7692018-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=123056167003https://doaj.org/toc/1807-734XThis study has its contribution to deepen the understanding about the paradoxical relation between flexibility and costs in the field of operations service strategy and management, approaching the customer participation affects on the professional services. Through a multi-case study with four professional services organizations, using data collection through semi-structured interviews and documentary research, we identified four main sources of variability, namely: customer arrival, the diagnosis of needs, production and implementation and the delivery value analysis. We concluded that the professional services firms prioritize customer participation and this implies to accommodate variability in flexible service operations to meet the most different types of customers without an alignment to the strategic plan for business growth.Juliana BarretoRicardo Silveira MartinsFUCAPE Business Schoolarticleprofessional servicevariabilitycapacity managementservice operationsBusinessHF5001-6182ENPTBBR: Brazilian Business Review, Vol 15, Iss 1, Pp 33-46 (2018) |
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professional service variability capacity management service operations Business HF5001-6182 |
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professional service variability capacity management service operations Business HF5001-6182 Juliana Barreto Ricardo Silveira Martins Customer Participation in Professional Services Operations And Its Impacts On Flexibility and Costs |
description |
This study has its contribution to deepen the understanding about the paradoxical relation between flexibility and costs in the field of operations service strategy and management, approaching the customer participation affects on the professional services. Through a multi-case study with four professional services organizations, using data collection through semi-structured interviews and documentary research, we identified four main sources of variability, namely: customer arrival, the diagnosis of needs, production and implementation and the delivery value analysis. We concluded that the professional services firms prioritize customer participation and this implies to accommodate variability in flexible service operations to meet the most different types of customers without an alignment to the strategic plan for business growth. |
format |
article |
author |
Juliana Barreto Ricardo Silveira Martins |
author_facet |
Juliana Barreto Ricardo Silveira Martins |
author_sort |
Juliana Barreto |
title |
Customer Participation in Professional Services Operations And Its Impacts On Flexibility and Costs |
title_short |
Customer Participation in Professional Services Operations And Its Impacts On Flexibility and Costs |
title_full |
Customer Participation in Professional Services Operations And Its Impacts On Flexibility and Costs |
title_fullStr |
Customer Participation in Professional Services Operations And Its Impacts On Flexibility and Costs |
title_full_unstemmed |
Customer Participation in Professional Services Operations And Its Impacts On Flexibility and Costs |
title_sort |
customer participation in professional services operations and its impacts on flexibility and costs |
publisher |
FUCAPE Business School |
publishDate |
2018 |
url |
https://doaj.org/article/db62afeb7d1f4ce595a6deb31394d769 |
work_keys_str_mv |
AT julianabarreto customerparticipationinprofessionalservicesoperationsanditsimpactsonflexibilityandcosts AT ricardosilveiramartins customerparticipationinprofessionalservicesoperationsanditsimpactsonflexibilityandcosts |
_version_ |
1718433924803198976 |