UNDERSTANDING CONSUMER PERCEPTIONS OF CORPORATE SOCIAL RESPONSIBILITY BY MAPPING TECHNIQUES

Consumer perceptions of Corporate Social Responsibility (CSR) and its effect on service provider preference are investigated by joint-space maps in this paper. Four sub-dimensions (economic, legal, ethical and philanthropic) of CSR were examined with this regard. The data is collected from 120 unive...

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Autor principal: Taner SIĞINDI
Formato: article
Lenguaje:DE
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Publicado: Fırat University 2019
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Acceso en línea:https://doaj.org/article/db64338a6b5942349a86197112cff612
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