UNDERSTANDING CONSUMER PERCEPTIONS OF CORPORATE SOCIAL RESPONSIBILITY BY MAPPING TECHNIQUES

Consumer perceptions of Corporate Social Responsibility (CSR) and its effect on service provider preference are investigated by joint-space maps in this paper. Four sub-dimensions (economic, legal, ethical and philanthropic) of CSR were examined with this regard. The data is collected from 120 unive...

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Autor principal:	Taner SIĞINDI
Formato:	article
Lenguaje:	DE EN FR TR
Publicado:	Fırat University 2019
Materias:	corporate social responsibility, perceptual map, joint space map. Social Sciences H Social sciences (General) H1-99
Acceso en línea:	https://doaj.org/article/db64338a6b5942349a86197112cff612
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id	oai:doaj.org-article:db64338a6b5942349a86197112cff612
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spelling	oai:doaj.org-article:db64338a6b5942349a86197112cff6122021-11-24T09:21:03ZUNDERSTANDING CONSUMER PERCEPTIONS OF CORPORATE SOCIAL RESPONSIBILITY BY MAPPING TECHNIQUES2148-416310.9761/JASSS1593https://doaj.org/article/db64338a6b5942349a86197112cff6122019-08-01T00:00:00Zhttps://jasstudies.com/index.jsp?mod=tammetin&makaleadi=1230597994_28S%C4%B1%C4%9F%C4%B1nd%C4%B1Taner_S-497-513.pdf&key=26839https://doaj.org/toc/2148-4163Consumer perceptions of Corporate Social Responsibility (CSR) and its effect on service provider preference are investigated by joint-space maps in this paper. Four sub-dimensions (economic, legal, ethical and philanthropic) of CSR were examined with this regard. The data is collected from 120 university students recruited by convenience sampling method via face-to-face interview. According to the results of the survey which has examined the perception of CSR practices of GSM service providers (Turkcell, Avea and Vodafone) in Turkey, Turkcell is perceived as the most successful company in the implementation of CSR and Avea is coming next. Customers of Avea and Vodafone perceive Turkcell as the most successful company regarding CSR, but they prefer the company which they have already chosen. There is no evidence to determine about an accurate relationship between the choices of customers and their perceptions of CSR based on the joint-space maps. In addition, consumers perceive legal and ethical dimensions similar, but only Turkcell and Vodafone customers perceive economic and philanthropic dimensions very close to each other. Economic dimension is perceived relatively distant from philanthropic dimension by Avea customers than other service providers’ customers. The method used in this study provide an effective visual tool to practitioners let them to see the perceptions of consumers about CSR activities of their company. Furthermore, practitioners will be able to understand the relationship between the perception of sub-dimensions of CSR and customer preferences. They will be able to evaluate the competitors’ positions and compare all actors with each other.Taner SIĞINDIFırat Universityarticlecorporate social responsibility, perceptual map, jointspace map.Social SciencesHSocial sciences (General)H1-99DEENFRTRJournal of Academic Social Science Studies , Vol 6, Iss 20, Pp 497-513 (2019)
institution	DOAJ
collection	DOAJ
language	DE EN FR TR
topic	corporate social responsibility, perceptual map, joint space map. Social Sciences H Social sciences (General) H1-99
spellingShingle	corporate social responsibility, perceptual map, joint space map. Social Sciences H Social sciences (General) H1-99 Taner SIĞINDI UNDERSTANDING CONSUMER PERCEPTIONS OF CORPORATE SOCIAL RESPONSIBILITY BY MAPPING TECHNIQUES
description	Consumer perceptions of Corporate Social Responsibility (CSR) and its effect on service provider preference are investigated by joint-space maps in this paper. Four sub-dimensions (economic, legal, ethical and philanthropic) of CSR were examined with this regard. The data is collected from 120 university students recruited by convenience sampling method via face-to-face interview. According to the results of the survey which has examined the perception of CSR practices of GSM service providers (Turkcell, Avea and Vodafone) in Turkey, Turkcell is perceived as the most successful company in the implementation of CSR and Avea is coming next. Customers of Avea and Vodafone perceive Turkcell as the most successful company regarding CSR, but they prefer the company which they have already chosen. There is no evidence to determine about an accurate relationship between the choices of customers and their perceptions of CSR based on the joint-space maps. In addition, consumers perceive legal and ethical dimensions similar, but only Turkcell and Vodafone customers perceive economic and philanthropic dimensions very close to each other. Economic dimension is perceived relatively distant from philanthropic dimension by Avea customers than other service providers’ customers. The method used in this study provide an effective visual tool to practitioners let them to see the perceptions of consumers about CSR activities of their company. Furthermore, practitioners will be able to understand the relationship between the perception of sub-dimensions of CSR and customer preferences. They will be able to evaluate the competitors’ positions and compare all actors with each other.
format	article
author	Taner SIĞINDI
author_facet	Taner SIĞINDI
author_sort	Taner SIĞINDI
title	UNDERSTANDING CONSUMER PERCEPTIONS OF CORPORATE SOCIAL RESPONSIBILITY BY MAPPING TECHNIQUES
title_short	UNDERSTANDING CONSUMER PERCEPTIONS OF CORPORATE SOCIAL RESPONSIBILITY BY MAPPING TECHNIQUES
title_full	UNDERSTANDING CONSUMER PERCEPTIONS OF CORPORATE SOCIAL RESPONSIBILITY BY MAPPING TECHNIQUES
title_fullStr	UNDERSTANDING CONSUMER PERCEPTIONS OF CORPORATE SOCIAL RESPONSIBILITY BY MAPPING TECHNIQUES
title_full_unstemmed	UNDERSTANDING CONSUMER PERCEPTIONS OF CORPORATE SOCIAL RESPONSIBILITY BY MAPPING TECHNIQUES
title_sort	understanding consumer perceptions of corporate social responsibility by mapping techniques
publisher	Fırat University
publishDate	2019
url	https://doaj.org/article/db64338a6b5942349a86197112cff612
work_keys_str_mv	AT tanersigindi understandingconsumerperceptionsofcorporatesocialresponsibilitybymappingtechniques
_version_	1718415260860284928

UNDERSTANDING CONSUMER PERCEPTIONS OF CORPORATE SOCIAL RESPONSIBILITY BY MAPPING TECHNIQUES

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