UNDERSTANDING CONSUMER PERCEPTIONS OF CORPORATE SOCIAL RESPONSIBILITY BY MAPPING TECHNIQUES
Consumer perceptions of Corporate Social Responsibility (CSR) and its effect on service provider preference are investigated by joint-space maps in this paper. Four sub-dimensions (economic, legal, ethical and philanthropic) of CSR were examined with this regard. The data is collected from 120 unive...
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| Formato: | article |
| Lenguaje: | DE EN FR TR |
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Fırat University
2019
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/db64338a6b5942349a86197112cff612 |
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