Country of origin effect: a study with Brazilian consumers in the luxury market
This study aimed to verify the extent of the influence of the country of origin in the decision to purchase a product when considering a number of other attributes such as brand, price, warranty and store. In order to verify this country of origin effect, we conducted an empirical study in which 329...
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| Main Authors: | , , , |
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| Format: | article |
| Language: | EN PT |
| Published: |
FUCAPE Business School
2018
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| Subjects: | |
| Online Access: | https://doaj.org/article/db9cd827de52414aa2ad0b2806d44e2b |
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