The Effect of Brochure and Virtual Reality Goggles on Purchasing Intention in Destination Marketing
The aim of this research is to reveal the effects of brochures and virtual reality, which are among the promotional tools in destination marketing, on the purchasing intention and compare the results of these two promotional tools. The theoretical background of the research was established within th...
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| Main Authors: | , , |
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| Format: | article |
| Language: | EN |
| Published: |
Akdeniz University Tourism Faculty
2021
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| Subjects: | |
| Online Access: | https://doaj.org/article/dca14095950c4bb2a4273801069c0671 |
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