The Effect of Brochure and Virtual Reality Goggles on Purchasing Intention in Destination Marketing

The aim of this research is to reveal the effects of brochures and virtual reality, which are among the promotional tools in destination marketing, on the purchasing intention and compare the results of these two promotional tools. The theoretical background of the research was established within th...

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Autores principales:	İlker KILIÇ, Ali DOĞANTEKİN, Yasar SARI
Formato:	article
Lenguaje:	EN
Publicado:	Akdeniz University Tourism Faculty 2021
Materias:	destination marketing virtual reality behavioral intention brochure Hospitality industry. Hotels, clubs, restaurants, etc. Food service TX901-946.5 Geography (General) G1-922
Acceso en línea:	https://doaj.org/article/dca14095950c4bb2a4273801069c0671
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spelling	oai:doaj.org-article:dca14095950c4bb2a4273801069c06712021-12-01T13:22:27ZThe Effect of Brochure and Virtual Reality Goggles on Purchasing Intention in Destination Marketing10.30519/ahtr.7841312147-91002148-7316https://doaj.org/article/dca14095950c4bb2a4273801069c06712021-12-01T00:00:00Zhttps://dergipark.org.tr/tr/pub/ahtr/issue/66016/784131https://doaj.org/toc/2147-9100https://doaj.org/toc/2148-7316The aim of this research is to reveal the effects of brochures and virtual reality, which are among the promotional tools in destination marketing, on the purchasing intention and compare the results of these two promotional tools. The theoretical background of the research was established within the framework of the Theory of Planned Behavior (TPB). 120 potential tourists living in Eskişehir who intend to go on holiday, have been reached during the implementation phase of the research. Two questionnaires, i.e. the brochure involvement and virtual reality involvement questionnaires, were obtained from the participants. The data were analyzed through Smart PLS v.3.2.7. Research findings demonstrate that virtual reality is more successful in the perceived service quality and product attitude development. However, the effect of the brochure on the development of advertising attitudes is higher. Some suggestions are presented in line with the results of the research.İlker KILIÇ Ali DOĞANTEKİN Yasar SARI Akdeniz University Tourism Faculty articledestination marketingvirtual realitybehavioral intentionbrochureHospitality industry. Hotels, clubs, restaurants, etc. Food serviceTX901-946.5Geography (General)G1-922ENAdvances in Hospitality and Tourism Research, Vol 9, Iss 2, Pp 313-340 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	destination marketing virtual reality behavioral intention brochure Hospitality industry. Hotels, clubs, restaurants, etc. Food service TX901-946.5 Geography (General) G1-922
spellingShingle	destination marketing virtual reality behavioral intention brochure Hospitality industry. Hotels, clubs, restaurants, etc. Food service TX901-946.5 Geography (General) G1-922 İlker KILIÇ Ali DOĞANTEKİN Yasar SARI The Effect of Brochure and Virtual Reality Goggles on Purchasing Intention in Destination Marketing
description	The aim of this research is to reveal the effects of brochures and virtual reality, which are among the promotional tools in destination marketing, on the purchasing intention and compare the results of these two promotional tools. The theoretical background of the research was established within the framework of the Theory of Planned Behavior (TPB). 120 potential tourists living in Eskişehir who intend to go on holiday, have been reached during the implementation phase of the research. Two questionnaires, i.e. the brochure involvement and virtual reality involvement questionnaires, were obtained from the participants. The data were analyzed through Smart PLS v.3.2.7. Research findings demonstrate that virtual reality is more successful in the perceived service quality and product attitude development. However, the effect of the brochure on the development of advertising attitudes is higher. Some suggestions are presented in line with the results of the research.
format	article
author	İlker KILIÇ Ali DOĞANTEKİN Yasar SARI
author_facet	İlker KILIÇ Ali DOĞANTEKİN Yasar SARI
author_sort	İlker KILIÇ
title	The Effect of Brochure and Virtual Reality Goggles on Purchasing Intention in Destination Marketing
title_short	The Effect of Brochure and Virtual Reality Goggles on Purchasing Intention in Destination Marketing
title_full	The Effect of Brochure and Virtual Reality Goggles on Purchasing Intention in Destination Marketing
title_fullStr	The Effect of Brochure and Virtual Reality Goggles on Purchasing Intention in Destination Marketing
title_full_unstemmed	The Effect of Brochure and Virtual Reality Goggles on Purchasing Intention in Destination Marketing
title_sort	effect of brochure and virtual reality goggles on purchasing intention in destination marketing
publisher	Akdeniz University Tourism Faculty
publishDate	2021
url	https://doaj.org/article/dca14095950c4bb2a4273801069c0671
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The Effect of Brochure and Virtual Reality Goggles on Purchasing Intention in Destination Marketing

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