HUMAN RESOURCE MARKETING AND EMPLOYER BRAND: THE CASE OF MOROCCAN COMPANIES

Faced with insecurity in due to the many transformations of the company in which the employees live and shortage of talent, the companies are obliged to offer solutions that meet the expectations of employees who have become increasingly demanding.To attract qualified candidates and...

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Auteurs principaux:	YOUSFI ILYAS, AOMARI AMINA, CHAKOR ABDELLATIF
Format:	article
Langue:	EN FR
Publié:	Université Mohammed V de Rabat 2021
Sujets:	marketing human resources marketing of human resources employer banding attractiveness Management. Industrial management HD28-70 Marketing. Distribution of products HF5410-5417.5
Accès en ligne:	https://doi.org/10.48376/IMIST.PRSM/remarem-v13i1.26623 https://doaj.org/article/df210a2fbd2b47d298f6075873ec9a57
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spelling	oai:doaj.org-article:df210a2fbd2b47d298f6075873ec9a572021-11-22T12:28:44ZHUMAN RESOURCE MARKETING AND EMPLOYER BRAND: THE CASE OF MOROCCAN COMPANIEShttps://doi.org/10.48376/IMIST.PRSM/remarem-v13i1.266232028-51752458-665Xhttps://doaj.org/article/df210a2fbd2b47d298f6075873ec9a572021-06-01T00:00:00Zhttps://revues.imist.ma/index.php/REMAREM/article/view/26623/13963https://doaj.org/toc/2028-5175https://doaj.org/toc/2458-665XFaced with insecurity in due to the many transformations of the company in which the employees live and shortage of talent, the companies are obliged to offer solutions that meet the expectations of employees who have become increasingly demanding.To attract qualified candidates and retain employees, companies increasingly develop their employer brand that is the result of a marketing strategy of human resources whose key issues are the attractiveness and retention of employees, which allow the employer to become attractive in the labor market. The present work seeks the study the impact of adopting a human resources marketing strategy on development of employer brand within Moroccan companiesYOUSFI ILYASAOMARI AMINACHAKOR ABDELLATIFUniversité Mohammed V de Rabatarticlemarketinghuman resourcesmarketing of human resourcesemployer bandingattractivenessManagement. Industrial managementHD28-70Marketing. Distribution of productsHF5410-5417.5ENFRRevue Marocaine de Recherche en Management et Marketing, Vol 13, Iss 1, Pp 1-21 (2021)
institution	DOAJ
collection	DOAJ
language	EN FR
topic	marketing human resources marketing of human resources employer banding attractiveness Management. Industrial management HD28-70 Marketing. Distribution of products HF5410-5417.5
spellingShingle	marketing human resources marketing of human resources employer banding attractiveness Management. Industrial management HD28-70 Marketing. Distribution of products HF5410-5417.5 YOUSFI ILYAS AOMARI AMINA CHAKOR ABDELLATIF HUMAN RESOURCE MARKETING AND EMPLOYER BRAND: THE CASE OF MOROCCAN COMPANIES
description	Faced with insecurity in due to the many transformations of the company in which the employees live and shortage of talent, the companies are obliged to offer solutions that meet the expectations of employees who have become increasingly demanding.To attract qualified candidates and retain employees, companies increasingly develop their employer brand that is the result of a marketing strategy of human resources whose key issues are the attractiveness and retention of employees, which allow the employer to become attractive in the labor market. The present work seeks the study the impact of adopting a human resources marketing strategy on development of employer brand within Moroccan companies
format	article
author	YOUSFI ILYAS AOMARI AMINA CHAKOR ABDELLATIF
author_facet	YOUSFI ILYAS AOMARI AMINA CHAKOR ABDELLATIF
author_sort	YOUSFI ILYAS
title	HUMAN RESOURCE MARKETING AND EMPLOYER BRAND: THE CASE OF MOROCCAN COMPANIES
title_short	HUMAN RESOURCE MARKETING AND EMPLOYER BRAND: THE CASE OF MOROCCAN COMPANIES
title_full	HUMAN RESOURCE MARKETING AND EMPLOYER BRAND: THE CASE OF MOROCCAN COMPANIES
title_fullStr	HUMAN RESOURCE MARKETING AND EMPLOYER BRAND: THE CASE OF MOROCCAN COMPANIES
title_full_unstemmed	HUMAN RESOURCE MARKETING AND EMPLOYER BRAND: THE CASE OF MOROCCAN COMPANIES
title_sort	human resource marketing and employer brand: the case of moroccan companies
publisher	Université Mohammed V de Rabat
publishDate	2021
url	https://doi.org/10.48376/IMIST.PRSM/remarem-v13i1.26623 https://doaj.org/article/df210a2fbd2b47d298f6075873ec9a57
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_version_	1718417646105395200

HUMAN RESOURCE MARKETING AND EMPLOYER BRAND: THE CASE OF MOROCCAN COMPANIES

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