HUMAN RESOURCE MARKETING AND EMPLOYER BRAND: THE CASE OF MOROCCAN COMPANIES

Faced with insecurity in due to the many transformations of the company in which the employees live and shortage of talent, the companies are obliged to offer solutions that meet the expectations of employees who have become increasingly demanding.To attract qualified candidates and...

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Detalles Bibliográficos
Autores principales:	YOUSFI ILYAS, AOMARI AMINA, CHAKOR ABDELLATIF
Formato:	article
Lenguaje:	EN FR
Publicado:	Université Mohammed V de Rabat 2021
Materias:	marketing human resources marketing of human resources employer banding attractiveness Management. Industrial management HD28-70 Marketing. Distribution of products HF5410-5417.5
Acceso en línea:	https://doi.org/10.48376/IMIST.PRSM/remarem-v13i1.26623 https://doaj.org/article/df210a2fbd2b47d298f6075873ec9a57
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HUMAN RESOURCE MARKETING AND EMPLOYER BRAND: THE CASE OF MOROCCAN COMPANIES

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