THE RELATIONSHIP BETWEEN CUSTOMER ORIENTATION, INNOVATION ORIENTATION AND BUSINESS PERFORMANCE: AN IMPLEMENTATION

This study was carried out with the aim to determine the relationship about innovation activities, customer orientation and business performance in tourism/hotel businesses. For the purpose of the study, primarily literature review was conducted. To determine the relationship about customer orientat...

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Autores principales: Gülşen KOCAMAN, Orhan KÜÇÜK
Formato: article
Lenguaje:DE
EN
FR
TR
Publicado: Fırat University 2019
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Acceso en línea:https://doaj.org/article/e0ea71f3f68849adb0c200e9e0bd47c7
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