THE RELATIONSHIP BETWEEN CUSTOMER ORIENTATION, INNOVATION ORIENTATION AND BUSINESS PERFORMANCE: AN IMPLEMENTATION
This study was carried out with the aim to determine the relationship about innovation activities, customer orientation and business performance in tourism/hotel businesses. For the purpose of the study, primarily literature review was conducted. To determine the relationship about customer orientat...
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| Autores principales: | , |
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| Formato: | article |
| Lenguaje: | DE EN FR TR |
| Publicado: |
Fırat University
2019
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/e0ea71f3f68849adb0c200e9e0bd47c7 |
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| Sumario: | This study was carried out with the aim to determine the relationship about innovation activities, customer orientation and business performance in tourism/hotel businesses. For the purpose of the study, primarily literature review was conducted. To determine the relationship about customer orientation, innovation orientation and business performance in tourism businesses, the studies conducted before were examined and a scale was developed.In Ağrı city center, a survey was conducted face to face with managers and employees in the certified tourism business. The data obtained from a total of 63 participants were analyzed in SPSS 17.0 program. Innovation activities and the relationship between customer orientation and business performance was determined |
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