THE RELATIONSHIP BETWEEN CUSTOMER ORIENTATION, INNOVATION ORIENTATION AND BUSINESS PERFORMANCE: AN IMPLEMENTATION

This study was carried out with the aim to determine the relationship about innovation activities, customer orientation and business performance in tourism/hotel businesses. For the purpose of the study, primarily literature review was conducted. To determine the relationship about customer orientat...

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Autores principales:	Gülşen KOCAMAN, Orhan KÜÇÜK
Formato:	article
Lenguaje:	DE EN FR TR
Publicado:	Fırat University 2019
Materias:	customer orientation innovation business performance tourism sector Social Sciences H Social sciences (General) H1-99
Acceso en línea:	https://doaj.org/article/e0ea71f3f68849adb0c200e9e0bd47c7
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spelling	oai:doaj.org-article:e0ea71f3f68849adb0c200e9e0bd47c72021-11-24T09:20:57ZTHE RELATIONSHIP BETWEEN CUSTOMER ORIENTATION, INNOVATION ORIENTATION AND BUSINESS PERFORMANCE: AN IMPLEMENTATION2148-416310.9761/JASSS2575https://doaj.org/article/e0ea71f3f68849adb0c200e9e0bd47c72019-08-01T00:00:00Zhttps://jasstudies.com/index.jsp?mod=tammetin&makaleadi=1213080075_4-Do%C3%A7.%20Dr.%20Orhan%20K%C3%9C%C3%87%C3%9CK%2C%20Ar%C5%9F.%20G%C3%B6r.G%C3%BCl%C5%9Fen%20KOCAMAN.pdf&key=27251https://doaj.org/toc/2148-4163This study was carried out with the aim to determine the relationship about innovation activities, customer orientation and business performance in tourism/hotel businesses. For the purpose of the study, primarily literature review was conducted. To determine the relationship about customer orientation, innovation orientation and business performance in tourism businesses, the studies conducted before were examined and a scale was developed.In Ağrı city center, a survey was conducted face to face with managers and employees in the certified tourism business. The data obtained from a total of 63 participants were analyzed in SPSS 17.0 program. Innovation activities and the relationship between customer orientation and business performance was determinedGülşen KOCAMANOrhan KÜÇÜKFırat Universityarticlecustomer orientationinnovationbusiness performancetourism sectorSocial SciencesHSocial sciences (General)H1-99DEENFRTRJournal of Academic Social Science Studies , Vol 7, Iss 29, Pp 37-52 (2019)
institution	DOAJ
collection	DOAJ
language	DE EN FR TR
topic	customer orientation innovation business performance tourism sector Social Sciences H Social sciences (General) H1-99
spellingShingle	customer orientation innovation business performance tourism sector Social Sciences H Social sciences (General) H1-99 Gülşen KOCAMAN Orhan KÜÇÜK THE RELATIONSHIP BETWEEN CUSTOMER ORIENTATION, INNOVATION ORIENTATION AND BUSINESS PERFORMANCE: AN IMPLEMENTATION
description	This study was carried out with the aim to determine the relationship about innovation activities, customer orientation and business performance in tourism/hotel businesses. For the purpose of the study, primarily literature review was conducted. To determine the relationship about customer orientation, innovation orientation and business performance in tourism businesses, the studies conducted before were examined and a scale was developed.In Ağrı city center, a survey was conducted face to face with managers and employees in the certified tourism business. The data obtained from a total of 63 participants were analyzed in SPSS 17.0 program. Innovation activities and the relationship between customer orientation and business performance was determined
format	article
author	Gülşen KOCAMAN Orhan KÜÇÜK
author_facet	Gülşen KOCAMAN Orhan KÜÇÜK
author_sort	Gülşen KOCAMAN
title	THE RELATIONSHIP BETWEEN CUSTOMER ORIENTATION, INNOVATION ORIENTATION AND BUSINESS PERFORMANCE: AN IMPLEMENTATION
title_short	THE RELATIONSHIP BETWEEN CUSTOMER ORIENTATION, INNOVATION ORIENTATION AND BUSINESS PERFORMANCE: AN IMPLEMENTATION
title_full	THE RELATIONSHIP BETWEEN CUSTOMER ORIENTATION, INNOVATION ORIENTATION AND BUSINESS PERFORMANCE: AN IMPLEMENTATION
title_fullStr	THE RELATIONSHIP BETWEEN CUSTOMER ORIENTATION, INNOVATION ORIENTATION AND BUSINESS PERFORMANCE: AN IMPLEMENTATION
title_full_unstemmed	THE RELATIONSHIP BETWEEN CUSTOMER ORIENTATION, INNOVATION ORIENTATION AND BUSINESS PERFORMANCE: AN IMPLEMENTATION
title_sort	relationship between customer orientation, innovation orientation and business performance: an implementation
publisher	Fırat University
publishDate	2019
url	https://doaj.org/article/e0ea71f3f68849adb0c200e9e0bd47c7
work_keys_str_mv	AT gulsenkocaman therelationshipbetweencustomerorientationinnovationorientationandbusinessperformanceanimplementation AT orhankucuk therelationshipbetweencustomerorientationinnovationorientationandbusinessperformanceanimplementation AT gulsenkocaman relationshipbetweencustomerorientationinnovationorientationandbusinessperformanceanimplementation AT orhankucuk relationshipbetweencustomerorientationinnovationorientationandbusinessperformanceanimplementation
_version_	1718415389298262016

THE RELATIONSHIP BETWEEN CUSTOMER ORIENTATION, INNOVATION ORIENTATION AND BUSINESS PERFORMANCE: AN IMPLEMENTATION

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