THE RELATIONSHIP BETWEEN CUSTOMER ORIENTATION, INNOVATION ORIENTATION AND BUSINESS PERFORMANCE: AN IMPLEMENTATION
This study was carried out with the aim to determine the relationship about innovation activities, customer orientation and business performance in tourism/hotel businesses. For the purpose of the study, primarily literature review was conducted. To determine the relationship about customer orientat...
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Autores principales: | Gülşen KOCAMAN, Orhan KÜÇÜK |
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Formato: | article |
Lenguaje: | DE EN FR TR |
Publicado: |
Fırat University
2019
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Materias: | |
Acceso en línea: | https://doaj.org/article/e0ea71f3f68849adb0c200e9e0bd47c7 |
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