Social media as a bridge to e-commerce adoption in Indonesia: A research framework for repurchase intention

Consumers today are individuals who fulfill life needs such as shopping using e-commerce. In its fulfillment, consumers can change in terms of purchasing decisions from one e-commerce to another e-commerce. This requires the company to always have a good strategy to compete in a healthy man...

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Auteurs principaux: Nihayatul Maskuroh, Mochammad Fahlevi, Dasih Irma, Rita Rita, Arbi Siti Rabiah
Format: article
Langue:EN
Publié: Growing Science 2022
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Accès en ligne:https://doaj.org/article/e329c70a13e54a36a2d4d6334aaa6f00
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