Social media as a bridge to e-commerce adoption in Indonesia: A research framework for repurchase intention
Consumers today are individuals who fulfill life needs such as shopping using e-commerce. In its fulfillment, consumers can change in terms of purchasing decisions from one e-commerce to another e-commerce. This requires the company to always have a good strategy to compete in a healthy man...
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Main Authors: | Nihayatul Maskuroh, Mochammad Fahlevi, Dasih Irma, Rita Rita, Arbi Siti Rabiah |
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Format: | article |
Language: | EN |
Published: |
Growing Science
2022
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Subjects: | |
Online Access: | https://doaj.org/article/e329c70a13e54a36a2d4d6334aaa6f00 |
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