Evaluace komunikace vybraných kosmetických značek na sociálních médiích
The conducted research is focused on the evaluation of the communication of selected Czech cosmetic brands on social media. Social media have become a widely used communication tool in recent years and people are spending more and more time on the Internet. Companies try to influence the customer no...
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| Format: | article |
| Langue: | CS EN SK |
| Publié: |
Vydavatelství ZČU v Plzni
2021
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| Accès en ligne: | https://doi.org/10.24132/jbt.2021.11.1.11_20 https://doaj.org/article/e41d19c4301840bc9daf922ce1ac3058 |
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