Evaluace komunikace vybraných kosmetických značek na sociálních médiích

The conducted research is focused on the evaluation of the communication of selected Czech cosmetic brands on social media. Social media have become a widely used communication tool in recent years and people are spending more and more time on the Internet. Companies try to influence the customer no...

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Autor principal:	Ludvík Eger
Formato:	article
Lenguaje:	CS EN SK
Publicado:	Vydavatelství ZČU v Plzni 2021
Materias:	brand communication social media content analysis cosmetics brands Business HF5001-6182
Acceso en línea:	https://doi.org/10.24132/jbt.2021.11.1.11_20 https://doaj.org/article/e41d19c4301840bc9daf922ce1ac3058
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id	oai:doaj.org-article:e41d19c4301840bc9daf922ce1ac3058
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spelling	oai:doaj.org-article:e41d19c4301840bc9daf922ce1ac30582021-11-06T10:29:17ZEvaluace komunikace vybraných kosmetických značek na sociálních médiíchhttps://doi.org/10.24132/jbt.2021.11.1.11_201805-0603https://doaj.org/article/e41d19c4301840bc9daf922ce1ac30582021-06-01T00:00:00Zhttps://drive.google.com/file/d/1T_NCh36AAqVc7pSd3UxORoSDK6AjAATL/viewhttps://doaj.org/toc/1805-0603The conducted research is focused on the evaluation of the communication of selected Czech cosmetic brands on social media. Social media have become a widely used communication tool in recent years and people are spending more and more time on the Internet. Companies try to influence the customer not only in the real world, but also in the virtual one. Today, corporate communication on social media is crucial. The main goal is to analyze and evaluate the communication of selected brands on social media. The research used content analysis and evaluate the effectiveness of communication of selected cosmetic brands on social media. The results of this research could help to cosmetic brands to improve their marketing communication on social media.Ludvík EgerVydavatelství ZČU v Plzniarticlebrand communicationsocial mediacontent analysiscosmetics brandsBusinessHF5001-6182CSENSKTrendy v podnikání, Vol 11, Iss 1, Pp 11-20 (2021)
institution	DOAJ
collection	DOAJ
language	CS EN SK
topic	brand communication social media content analysis cosmetics brands Business HF5001-6182
spellingShingle	brand communication social media content analysis cosmetics brands Business HF5001-6182 Ludvík Eger Evaluace komunikace vybraných kosmetických značek na sociálních médiích
description	The conducted research is focused on the evaluation of the communication of selected Czech cosmetic brands on social media. Social media have become a widely used communication tool in recent years and people are spending more and more time on the Internet. Companies try to influence the customer not only in the real world, but also in the virtual one. Today, corporate communication on social media is crucial. The main goal is to analyze and evaluate the communication of selected brands on social media. The research used content analysis and evaluate the effectiveness of communication of selected cosmetic brands on social media. The results of this research could help to cosmetic brands to improve their marketing communication on social media.
format	article
author	Ludvík Eger
author_facet	Ludvík Eger
author_sort	Ludvík Eger
title	Evaluace komunikace vybraných kosmetických značek na sociálních médiích
title_short	Evaluace komunikace vybraných kosmetických značek na sociálních médiích
title_full	Evaluace komunikace vybraných kosmetických značek na sociálních médiích
title_fullStr	Evaluace komunikace vybraných kosmetických značek na sociálních médiích
title_full_unstemmed	Evaluace komunikace vybraných kosmetických značek na sociálních médiích
title_sort	evaluace komunikace vybraných kosmetických značek na sociálních médiích
publisher	Vydavatelství ZČU v Plzni
publishDate	2021
url	https://doi.org/10.24132/jbt.2021.11.1.11_20 https://doaj.org/article/e41d19c4301840bc9daf922ce1ac3058
work_keys_str_mv	AT ludvikeger evaluacekomunikacevybranychkosmetickychznaceknasocialnichmediich
_version_	1718443827269730304

Evaluace komunikace vybraných kosmetických značek na sociálních médiích

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