Factors shaping attitudes towards UK bank brands: An exploratory analysis of social media data
Social media provides a huge amount of data and rich market insight, and has changed the way customers interact with brands. This interaction is of great concern for any organisation as it transfers the power to shape brand image from advertisers to consumers. In light of the global financial crisis...
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| Auteurs principaux: | , , |
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| Format: | article |
| Langue: | EN |
| Publié: |
Taylor & Francis Group
2016
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| Accès en ligne: | https://doaj.org/article/e4fa414603a74174811327f44eb01d28 |
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