O EFEITO MODERADOR DA MOTIVAÇÃO INTERNA E EXTERNA E DO CONTROLE VOLITIVO NA EXPERIÊNCIA DE CONSUMO: UMA ANÁLISE SOB A ÓTICA DO ENSINO A DISTÂNCIA

Contemporary distance learning approach comprises methods, standards and patterns in development in which quality standards are still been established and tested. Furthermore, it's factual the diversity of students motivations when they choose distance learning methods, since some could be inte...

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Autores principales:	Renata de Sousa da Silva Tolentino, Cid Gonçalves Filho, Cristiana Fernandes de Muylder, Plínio Rafael Reis Monteiro, Ricardo José Vaz Tolentino
Formato:	article
Lenguaje:	ES PT
Publicado:	Universidade Federal de Santa Catarina 2017
Materias:	relationship marketing distance learning volitive control Education (General) L7-991 Special aspects of education LC8-6691
Acceso en línea:	https://doaj.org/article/e528229cb2ed476d8a476bdb6f3e493c
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spelling	oai:doaj.org-article:e528229cb2ed476d8a476bdb6f3e493c2021-11-11T15:49:48ZO EFEITO MODERADOR DA MOTIVAÇÃO INTERNA E EXTERNA E DO CONTROLE VOLITIVO NA EXPERIÊNCIA DE CONSUMO: UMA ANÁLISE SOB A ÓTICA DO ENSINO A DISTÂNCIA1983-4535https://doaj.org/article/e528229cb2ed476d8a476bdb6f3e493c2017-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=319354295005https://doaj.org/toc/1983-4535Contemporary distance learning approach comprises methods, standards and patterns in development in which quality standards are still been established and tested. Furthermore, it's factual the diversity of students motivations when they choose distance learning methods, since some could be internally (timing issues, logistics and financial conditions) or externally (positive attitude, curiosity and self-taught liking) motivated. This study seeks to identify the moderating role of internal and external motivation in the student experience with distance learning. The article proposes a theoretical model that addresses the relation between learning and services quality, relationship mediators (satisfaction and image) and behavioral consequences (proud, regret and loyalty). Was conducted a survey with undergraduate students of a high education institution that recently adopt distance learning as a complementary tool to conventional classes. The sample was split in two accordingly with the degree of internal or external motivation of the students towards distance learning. Structural Equation Models (SEM) using Partial Least Squares (PLS) estimation, were tested within and standardized weights for each sub-sample were statistically compared using the Smith-Satterthwait test. Results shown that internally motivated students (that exhibit volitive control) evaluate and view the learning experience distinctly. These facts were the starting point to stimulate the debate around implications for theory, practice, limitations and directions for future studies.Renata de Sousa da Silva TolentinoCid Gonçalves FilhoCristiana Fernandes de MuylderPlínio Rafael Reis MonteiroRicardo José Vaz TolentinoUniversidade Federal de Santa Catarinaarticlerelationship marketingdistance learningvolitive controlEducation (General)L7-991Special aspects of educationLC8-6691ESPTRevista Gestão Universitária na América Latina , Vol 10, Iss 4, Pp 90-108 (2017)
institution	DOAJ
collection	DOAJ
language	ES PT
topic	relationship marketing distance learning volitive control Education (General) L7-991 Special aspects of education LC8-6691
spellingShingle	relationship marketing distance learning volitive control Education (General) L7-991 Special aspects of education LC8-6691 Renata de Sousa da Silva Tolentino Cid Gonçalves Filho Cristiana Fernandes de Muylder Plínio Rafael Reis Monteiro Ricardo José Vaz Tolentino O EFEITO MODERADOR DA MOTIVAÇÃO INTERNA E EXTERNA E DO CONTROLE VOLITIVO NA EXPERIÊNCIA DE CONSUMO: UMA ANÁLISE SOB A ÓTICA DO ENSINO A DISTÂNCIA
description	Contemporary distance learning approach comprises methods, standards and patterns in development in which quality standards are still been established and tested. Furthermore, it's factual the diversity of students motivations when they choose distance learning methods, since some could be internally (timing issues, logistics and financial conditions) or externally (positive attitude, curiosity and self-taught liking) motivated. This study seeks to identify the moderating role of internal and external motivation in the student experience with distance learning. The article proposes a theoretical model that addresses the relation between learning and services quality, relationship mediators (satisfaction and image) and behavioral consequences (proud, regret and loyalty). Was conducted a survey with undergraduate students of a high education institution that recently adopt distance learning as a complementary tool to conventional classes. The sample was split in two accordingly with the degree of internal or external motivation of the students towards distance learning. Structural Equation Models (SEM) using Partial Least Squares (PLS) estimation, were tested within and standardized weights for each sub-sample were statistically compared using the Smith-Satterthwait test. Results shown that internally motivated students (that exhibit volitive control) evaluate and view the learning experience distinctly. These facts were the starting point to stimulate the debate around implications for theory, practice, limitations and directions for future studies.
format	article
author	Renata de Sousa da Silva Tolentino Cid Gonçalves Filho Cristiana Fernandes de Muylder Plínio Rafael Reis Monteiro Ricardo José Vaz Tolentino
author_facet	Renata de Sousa da Silva Tolentino Cid Gonçalves Filho Cristiana Fernandes de Muylder Plínio Rafael Reis Monteiro Ricardo José Vaz Tolentino
author_sort	Renata de Sousa da Silva Tolentino
title	O EFEITO MODERADOR DA MOTIVAÇÃO INTERNA E EXTERNA E DO CONTROLE VOLITIVO NA EXPERIÊNCIA DE CONSUMO: UMA ANÁLISE SOB A ÓTICA DO ENSINO A DISTÂNCIA
title_short	O EFEITO MODERADOR DA MOTIVAÇÃO INTERNA E EXTERNA E DO CONTROLE VOLITIVO NA EXPERIÊNCIA DE CONSUMO: UMA ANÁLISE SOB A ÓTICA DO ENSINO A DISTÂNCIA
title_full	O EFEITO MODERADOR DA MOTIVAÇÃO INTERNA E EXTERNA E DO CONTROLE VOLITIVO NA EXPERIÊNCIA DE CONSUMO: UMA ANÁLISE SOB A ÓTICA DO ENSINO A DISTÂNCIA
title_fullStr	O EFEITO MODERADOR DA MOTIVAÇÃO INTERNA E EXTERNA E DO CONTROLE VOLITIVO NA EXPERIÊNCIA DE CONSUMO: UMA ANÁLISE SOB A ÓTICA DO ENSINO A DISTÂNCIA
title_full_unstemmed	O EFEITO MODERADOR DA MOTIVAÇÃO INTERNA E EXTERNA E DO CONTROLE VOLITIVO NA EXPERIÊNCIA DE CONSUMO: UMA ANÁLISE SOB A ÓTICA DO ENSINO A DISTÂNCIA
title_sort	o efeito moderador da motivação interna e externa e do controle volitivo na experiência de consumo: uma análise sob a ótica do ensino a distância
publisher	Universidade Federal de Santa Catarina
publishDate	2017
url	https://doaj.org/article/e528229cb2ed476d8a476bdb6f3e493c
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O EFEITO MODERADOR DA MOTIVAÇÃO INTERNA E EXTERNA E DO CONTROLE VOLITIVO NA EXPERIÊNCIA DE CONSUMO: UMA ANÁLISE SOB A ÓTICA DO ENSINO A DISTÂNCIA

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