RE-INVESTIGATION OF MASLOW’S HIERARCHY OF NEEDS IN THE CONTEXT OF CONSUMER BEHAVIOUR AND CONSPICUOUS CONSUMPTION
Up until today, a lot of research has been done about consumer behaviours and the reasons why people buy things; and the results that have been put forth have been used to explain the meanings of these behaviours. In today’s sense of consumption, consumers have become more critical and judgmental i...
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| Format: | article |
| Language: | DE EN FR TR |
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Fırat University
2019
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| Online Access: | https://doaj.org/article/e5597bc37ef94daa839718776915d997 |
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