Analysis of the intrinsic signals, extrinsic signals and the expected quality of the organic tortilla to assess its purchasing intentions

The purpose of the following research is to analyze the expectations and perceptions of the consumer through the measuring of the intrinsic and extrinsic signals, as well as the expected quality of the organic tortilla to evaluate its impact over the purchasing intention. The design of the research...

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Autores principales:	Brenda Patricia Gallegos-Hernández, Héctor Hugo Pérez-Villarreal, Igor Barahona, Yesica Mayett-Moreno
Formato:	article
Lenguaje:	EN
Publicado:	Taylor & Francis Group 2018
Materias:	intrinsic signals extrinsic signals expected quality partial least squares Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/e5aa8bd81590498baca26c6b286da5fe
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spelling	oai:doaj.org-article:e5aa8bd81590498baca26c6b286da5fe2021-12-02T13:26:14ZAnalysis of the intrinsic signals, extrinsic signals and the expected quality of the organic tortilla to assess its purchasing intentions2331-197510.1080/23311975.2018.1548548https://doaj.org/article/e5aa8bd81590498baca26c6b286da5fe2018-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2018.1548548https://doaj.org/toc/2331-1975The purpose of the following research is to analyze the expectations and perceptions of the consumer through the measuring of the intrinsic and extrinsic signals, as well as the expected quality of the organic tortilla to evaluate its impact over the purchasing intention. The design of the research was non- experimental, the scope was descriptive, correlational, causal and cross-sectional. The sampling method was non-probabilistic by convenience using a personal survey applied to a sample of 386 consumers at Tlaxcala’s Alternative Market in 2017. This research demonstrates the importance of the consumer while looking for alternatives to assess their purchase. The importance it shows among the organic sector is related to the information obtained, in order to design marketing strategies oriented toward the processed food market, being able to improve the signaling of the product and the perception of the consumer.Brenda Patricia Gallegos-HernándezHéctor Hugo Pérez-VillarrealIgor BarahonaYesica Mayett-MorenoTaylor & Francis Grouparticleintrinsic signalsextrinsic signalsexpected qualitypartial least squaresBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 5, Iss 1 (2018)
institution	DOAJ
collection	DOAJ
language	EN
topic	intrinsic signals extrinsic signals expected quality partial least squares Business HF5001-6182 Management. Industrial management HD28-70
spellingShingle	intrinsic signals extrinsic signals expected quality partial least squares Business HF5001-6182 Management. Industrial management HD28-70 Brenda Patricia Gallegos-Hernández Héctor Hugo Pérez-Villarreal Igor Barahona Yesica Mayett-Moreno Analysis of the intrinsic signals, extrinsic signals and the expected quality of the organic tortilla to assess its purchasing intentions
description	The purpose of the following research is to analyze the expectations and perceptions of the consumer through the measuring of the intrinsic and extrinsic signals, as well as the expected quality of the organic tortilla to evaluate its impact over the purchasing intention. The design of the research was non- experimental, the scope was descriptive, correlational, causal and cross-sectional. The sampling method was non-probabilistic by convenience using a personal survey applied to a sample of 386 consumers at Tlaxcala’s Alternative Market in 2017. This research demonstrates the importance of the consumer while looking for alternatives to assess their purchase. The importance it shows among the organic sector is related to the information obtained, in order to design marketing strategies oriented toward the processed food market, being able to improve the signaling of the product and the perception of the consumer.
format	article
author	Brenda Patricia Gallegos-Hernández Héctor Hugo Pérez-Villarreal Igor Barahona Yesica Mayett-Moreno
author_facet	Brenda Patricia Gallegos-Hernández Héctor Hugo Pérez-Villarreal Igor Barahona Yesica Mayett-Moreno
author_sort	Brenda Patricia Gallegos-Hernández
title	Analysis of the intrinsic signals, extrinsic signals and the expected quality of the organic tortilla to assess its purchasing intentions
title_short	Analysis of the intrinsic signals, extrinsic signals and the expected quality of the organic tortilla to assess its purchasing intentions
title_full	Analysis of the intrinsic signals, extrinsic signals and the expected quality of the organic tortilla to assess its purchasing intentions
title_fullStr	Analysis of the intrinsic signals, extrinsic signals and the expected quality of the organic tortilla to assess its purchasing intentions
title_full_unstemmed	Analysis of the intrinsic signals, extrinsic signals and the expected quality of the organic tortilla to assess its purchasing intentions
title_sort	analysis of the intrinsic signals, extrinsic signals and the expected quality of the organic tortilla to assess its purchasing intentions
publisher	Taylor & Francis Group
publishDate	2018
url	https://doaj.org/article/e5aa8bd81590498baca26c6b286da5fe
work_keys_str_mv	AT brendapatriciagallegoshernandez analysisoftheintrinsicsignalsextrinsicsignalsandtheexpectedqualityoftheorganictortillatoassessitspurchasingintentions AT hectorhugoperezvillarreal analysisoftheintrinsicsignalsextrinsicsignalsandtheexpectedqualityoftheorganictortillatoassessitspurchasingintentions AT igorbarahona analysisoftheintrinsicsignalsextrinsicsignalsandtheexpectedqualityoftheorganictortillatoassessitspurchasingintentions AT yesicamayettmoreno analysisoftheintrinsicsignalsextrinsicsignalsandtheexpectedqualityoftheorganictortillatoassessitspurchasingintentions
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Analysis of the intrinsic signals, extrinsic signals and the expected quality of the organic tortilla to assess its purchasing intentions

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