Analysis of the intrinsic signals, extrinsic signals and the expected quality of the organic tortilla to assess its purchasing intentions
The purpose of the following research is to analyze the expectations and perceptions of the consumer through the measuring of the intrinsic and extrinsic signals, as well as the expected quality of the organic tortilla to evaluate its impact over the purchasing intention. The design of the research...
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| Autores principales: | , , , |
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| Formato: | article |
| Lenguaje: | EN |
| Publicado: |
Taylor & Francis Group
2018
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/e5aa8bd81590498baca26c6b286da5fe |
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