Power through 'us': leaders' use of we-referencing language predicts election victory.

Leaders have been observed to use distinct rhetorical strategies, but it is unclear to what extent such strategies are effective. To address this issue we analyzed the official election campaign speeches of successful and unsuccessful Prime Ministerial candidates in all 43 Australian Federal electio...

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Autores principales:	Niklas K Steffens, S Alexander Haslam
Formato:	article
Lenguaje:	EN
Publicado:	Public Library of Science (PLoS) 2013
Materias:	Medicine R Science Q
Acceso en línea:	https://doaj.org/article/e5e483523f3c44428a0f0960a1df28c8
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spelling	oai:doaj.org-article:e5e483523f3c44428a0f0960a1df28c82021-11-18T08:49:46ZPower through 'us': leaders' use of we-referencing language predicts election victory.1932-620310.1371/journal.pone.0077952https://doaj.org/article/e5e483523f3c44428a0f0960a1df28c82013-01-01T00:00:00Zhttps://www.ncbi.nlm.nih.gov/pmc/articles/pmid/24194904/pdf/?tool=EBIhttps://doaj.org/toc/1932-6203Leaders have been observed to use distinct rhetorical strategies, but it is unclear to what extent such strategies are effective. To address this issue we analyzed the official election campaign speeches of successful and unsuccessful Prime Ministerial candidates in all 43 Australian Federal elections since independence from Britain in 1901 and measured candidates' use of personal ('I', 'me') and collective pronouns ('we', 'us'). Victors used more collective pronouns than their unsuccessful opponents in 80% of all elections. Across all elections, victors made 61% more references to 'we' and 'us' and used these once every 79 words (vs. every 136 words for losers). Extending social identity theorizing, this research suggests that electoral endorsement is associated with leaders' capacity to engage with, and speak on behalf of, a collective identity that is shared with followers whose support and energies they seek to mobilize.Niklas K SteffensS Alexander HaslamPublic Library of Science (PLoS)articleMedicineRScienceQENPLoS ONE, Vol 8, Iss 10, p e77952 (2013)
institution	DOAJ
collection	DOAJ
language	EN
topic	Medicine R Science Q
spellingShingle	Medicine R Science Q Niklas K Steffens S Alexander Haslam Power through 'us': leaders' use of we-referencing language predicts election victory.
description	Leaders have been observed to use distinct rhetorical strategies, but it is unclear to what extent such strategies are effective. To address this issue we analyzed the official election campaign speeches of successful and unsuccessful Prime Ministerial candidates in all 43 Australian Federal elections since independence from Britain in 1901 and measured candidates' use of personal ('I', 'me') and collective pronouns ('we', 'us'). Victors used more collective pronouns than their unsuccessful opponents in 80% of all elections. Across all elections, victors made 61% more references to 'we' and 'us' and used these once every 79 words (vs. every 136 words for losers). Extending social identity theorizing, this research suggests that electoral endorsement is associated with leaders' capacity to engage with, and speak on behalf of, a collective identity that is shared with followers whose support and energies they seek to mobilize.
format	article
author	Niklas K Steffens S Alexander Haslam
author_facet	Niklas K Steffens S Alexander Haslam
author_sort	Niklas K Steffens
title	Power through 'us': leaders' use of we-referencing language predicts election victory.
title_short	Power through 'us': leaders' use of we-referencing language predicts election victory.
title_full	Power through 'us': leaders' use of we-referencing language predicts election victory.
title_fullStr	Power through 'us': leaders' use of we-referencing language predicts election victory.
title_full_unstemmed	Power through 'us': leaders' use of we-referencing language predicts election victory.
title_sort	power through 'us': leaders' use of we-referencing language predicts election victory.
publisher	Public Library of Science (PLoS)
publishDate	2013
url	https://doaj.org/article/e5e483523f3c44428a0f0960a1df28c8
work_keys_str_mv	AT niklasksteffens powerthroughusleadersuseofwereferencinglanguagepredictselectionvictory AT salexanderhaslam powerthroughusleadersuseofwereferencinglanguagepredictselectionvictory
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Power through 'us': leaders' use of we-referencing language predicts election victory.

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