Feasibility of collaborating with independent Latino-owned restaurants to increase sales of a healthy combo meal

Americans spend the majority of their food dollars at restaurants and other prepared food sources, including quick-service and fast-food restaurants (PFS); independent small restaurants make up 66% of all PFS in the US. In this feasibility study, 5 independent and Latino-owned PFS in the Washington...

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Autores principales: Lisa Poirier, Lucia Flores, Ivonne Rivera, Christine St. Pierre, Julia Wolfson, Melissa Fuster, Joel Gittelsohn, Uriyoán Colón-Ramos
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Publicado: PAGEPress Publications 2021
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Acceso en línea:https://doaj.org/article/e649db86e3f64c51816d92987db87a07
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spelling oai:doaj.org-article:e649db86e3f64c51816d92987db87a072021-11-30T09:09:19ZFeasibility of collaborating with independent Latino-owned restaurants to increase sales of a healthy combo meal10.4081/jphr.2021.26592279-90282279-9036https://doaj.org/article/e649db86e3f64c51816d92987db87a072021-11-01T00:00:00Zhttps://jphres.org/index.php/jphres/article/view/2659https://doaj.org/toc/2279-9028https://doaj.org/toc/2279-9036 Americans spend the majority of their food dollars at restaurants and other prepared food sources, including quick-service and fast-food restaurants (PFS); independent small restaurants make up 66% of all PFS in the US. In this feasibility study, 5 independent and Latino-owned PFS in the Washington DC metro area worked with academic partners to start offering healthy combo meals with bottled water and promote these using on-site, community, and social media advertising. The number of healthy combos sold was collected weekly, showing that the new combos sold, and customers in all 5 sites were surveyed as they exited the PFS (n=50): >85% had noticed the combo meals; 100% thought it was a good idea to offer it, 68% had ordered the combo (of these, >94% of customers responded that they liked it).  Results suggest that it is feasible to work with independent Latino-owned restaurants to promote healthy combos and collect data. Lisa PoirierLucia FloresIvonne RiveraChristine St. PierreJulia WolfsonMelissa FusterJoel GittelsohnUriyoán Colón-RamosPAGEPress PublicationsarticleIndependently-owned restaurantscombo mealfeasibilityprepared food sourcesPublic aspects of medicineRA1-1270ENJournal of Public Health Research (2021)
institution DOAJ
collection DOAJ
language EN
topic Independently-owned restaurants
combo meal
feasibility
prepared food sources
Public aspects of medicine
RA1-1270
spellingShingle Independently-owned restaurants
combo meal
feasibility
prepared food sources
Public aspects of medicine
RA1-1270
Lisa Poirier
Lucia Flores
Ivonne Rivera
Christine St. Pierre
Julia Wolfson
Melissa Fuster
Joel Gittelsohn
Uriyoán Colón-Ramos
Feasibility of collaborating with independent Latino-owned restaurants to increase sales of a healthy combo meal
description Americans spend the majority of their food dollars at restaurants and other prepared food sources, including quick-service and fast-food restaurants (PFS); independent small restaurants make up 66% of all PFS in the US. In this feasibility study, 5 independent and Latino-owned PFS in the Washington DC metro area worked with academic partners to start offering healthy combo meals with bottled water and promote these using on-site, community, and social media advertising. The number of healthy combos sold was collected weekly, showing that the new combos sold, and customers in all 5 sites were surveyed as they exited the PFS (n=50): >85% had noticed the combo meals; 100% thought it was a good idea to offer it, 68% had ordered the combo (of these, >94% of customers responded that they liked it).  Results suggest that it is feasible to work with independent Latino-owned restaurants to promote healthy combos and collect data.
format article
author Lisa Poirier
Lucia Flores
Ivonne Rivera
Christine St. Pierre
Julia Wolfson
Melissa Fuster
Joel Gittelsohn
Uriyoán Colón-Ramos
author_facet Lisa Poirier
Lucia Flores
Ivonne Rivera
Christine St. Pierre
Julia Wolfson
Melissa Fuster
Joel Gittelsohn
Uriyoán Colón-Ramos
author_sort Lisa Poirier
title Feasibility of collaborating with independent Latino-owned restaurants to increase sales of a healthy combo meal
title_short Feasibility of collaborating with independent Latino-owned restaurants to increase sales of a healthy combo meal
title_full Feasibility of collaborating with independent Latino-owned restaurants to increase sales of a healthy combo meal
title_fullStr Feasibility of collaborating with independent Latino-owned restaurants to increase sales of a healthy combo meal
title_full_unstemmed Feasibility of collaborating with independent Latino-owned restaurants to increase sales of a healthy combo meal
title_sort feasibility of collaborating with independent latino-owned restaurants to increase sales of a healthy combo meal
publisher PAGEPress Publications
publishDate 2021
url https://doaj.org/article/e649db86e3f64c51816d92987db87a07
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