Consumer empowerment and self-assessment of empowerment.

This study examined the influence of consumer empowerment and its self-assessment on consumers' information search behavior and consumer life satisfaction; it also examined whether the results were consistent with the Dunning-Kruger effect. A total of 977 consumers who participated in a nationa...

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Autor principal:	Su-Jung Nam
Formato:	article
Lenguaje:	EN
Publicado:	Public Library of Science (PLoS) 2021
Materias:	Medicine R Science Q
Acceso en línea:	https://doaj.org/article/e671dcdc57f54383987761d9092a6154
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spelling	oai:doaj.org-article:e671dcdc57f54383987761d9092a61542021-12-02T20:13:13ZConsumer empowerment and self-assessment of empowerment.1932-620310.1371/journal.pone.0259971https://doaj.org/article/e671dcdc57f54383987761d9092a61542021-01-01T00:00:00Zhttps://doi.org/10.1371/journal.pone.0259971https://doaj.org/toc/1932-6203This study examined the influence of consumer empowerment and its self-assessment on consumers' information search behavior and consumer life satisfaction; it also examined whether the results were consistent with the Dunning-Kruger effect. A total of 977 consumers who participated in a national consumer survey were divided into four groups, based on their level of empowerment and self-assessment. The Dunning-Kruger effect was observed in the consumer empowerment results, with 35.9% of respondents showing imbalanced empowerment and self-assessment levels. A general linear model was used to examine the survey results, which indicated that the main effect of empowerment had no significant effect on information searching or consumer life satisfaction. However, there was a significant main effect of self-assessment on both dependent variables. In addition, the interaction of empowerment and self-assessment had a significant effect only on information search behavior. Consequently, it can be concluded that self-assessed empowerment, rather than actual consumer empowerment, affects information search and consumer life satisfaction.Su-Jung NamPublic Library of Science (PLoS)articleMedicineRScienceQENPLoS ONE, Vol 16, Iss 11, p e0259971 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	Medicine R Science Q
spellingShingle	Medicine R Science Q Su-Jung Nam Consumer empowerment and self-assessment of empowerment.
description	This study examined the influence of consumer empowerment and its self-assessment on consumers' information search behavior and consumer life satisfaction; it also examined whether the results were consistent with the Dunning-Kruger effect. A total of 977 consumers who participated in a national consumer survey were divided into four groups, based on their level of empowerment and self-assessment. The Dunning-Kruger effect was observed in the consumer empowerment results, with 35.9% of respondents showing imbalanced empowerment and self-assessment levels. A general linear model was used to examine the survey results, which indicated that the main effect of empowerment had no significant effect on information searching or consumer life satisfaction. However, there was a significant main effect of self-assessment on both dependent variables. In addition, the interaction of empowerment and self-assessment had a significant effect only on information search behavior. Consequently, it can be concluded that self-assessed empowerment, rather than actual consumer empowerment, affects information search and consumer life satisfaction.
format	article
author	Su-Jung Nam
author_facet	Su-Jung Nam
author_sort	Su-Jung Nam
title	Consumer empowerment and self-assessment of empowerment.
title_short	Consumer empowerment and self-assessment of empowerment.
title_full	Consumer empowerment and self-assessment of empowerment.
title_fullStr	Consumer empowerment and self-assessment of empowerment.
title_full_unstemmed	Consumer empowerment and self-assessment of empowerment.
title_sort	consumer empowerment and self-assessment of empowerment.
publisher	Public Library of Science (PLoS)
publishDate	2021
url	https://doaj.org/article/e671dcdc57f54383987761d9092a6154
work_keys_str_mv	AT sujungnam consumerempowermentandselfassessmentofempowerment
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Consumer empowerment and self-assessment of empowerment.

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