Consumer empowerment and self-assessment of empowerment.

This study examined the influence of consumer empowerment and its self-assessment on consumers' information search behavior and consumer life satisfaction; it also examined whether the results were consistent with the Dunning-Kruger effect. A total of 977 consumers who participated in a nationa...

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Autor principal: Su-Jung Nam
Formato: article
Lenguaje:EN
Publicado: Public Library of Science (PLoS) 2021
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Acceso en línea:https://doaj.org/article/e671dcdc57f54383987761d9092a6154
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