The effect of new product layout on customer satisfaction in wooden household furniture industries using structural equations model in Tehran province

In this research, the impact of various products design was investigated in end-customer’s satisfaction. . For this purpose, the variables are: products ‘external characteristic variables, quality, price, distributing system, after sales services, perceived value and sex moderator variable. The stat...

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Autores principales: Hamed Ahmadi, Ajang Tajdini, Amir Lashgari
Formato: article
Lenguaje:FA
Publicado: Regional Information Center for Science and Technology (RICeST) 2016
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Acceso en línea:https://doaj.org/article/e69aa435f9e145038718be226ca3f04a
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