The effect of new product layout on customer satisfaction in wooden household furniture industries using structural equations model in Tehran province

In this research, the impact of various products design was investigated in end-customer’s satisfaction. . For this purpose, the variables are: products ‘external characteristic variables, quality, price, distributing system, after sales services, perceived value and sex moderator variable. The stat...

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Autores principales:	Hamed Ahmadi, Ajang Tajdini, Amir Lashgari
Formato:	article
Lenguaje:	FA
Publicado:	Regional Information Center for Science and Technology (RICeST) 2016
Materias:	Product layout customer satisfaction Wooden furniture Structural equations Forestry SD1-669.5
Acceso en línea:	https://doaj.org/article/e69aa435f9e145038718be226ca3f04a
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spelling	oai:doaj.org-article:e69aa435f9e145038718be226ca3f04a2021-12-02T02:21:31ZThe effect of new product layout on customer satisfaction in wooden household furniture industries using structural equations model in Tehran province1735-09132383-112X10.22092/ijwpr.2016.105930https://doaj.org/article/e69aa435f9e145038718be226ca3f04a2016-06-01T00:00:00Zhttp://ijwpr.areeo.ac.ir/article_105930_8a07c8f06c667467885a24fe250a1c8a.pdfhttps://doaj.org/toc/1735-0913https://doaj.org/toc/2383-112XIn this research, the impact of various products design was investigated in end-customer’s satisfaction. . For this purpose, the variables are: products ‘external characteristic variables, quality, price, distributing system, after sales services, perceived value and sex moderator variable. The statistical population of this research includes all the consumers of household wooden steel furniture in Tehran city. In order to evaluate and examine the conceptual model, structural equation method and AMOS software are used. The results showed that the model has been fitted in the first-grade and second-grade measurement models and also on structural model. In measurement model, the measurement indices have created some meaningful factor loadings. This issue shows that model has been determined from theoretical literature and the criteria of this measurement have been recognized correctly. This caused a high validity of the measurements ‘tools. The variables of external characteristics, quality, price, after -sales services and perceived value are all effective at 99 percent of the confidence level on the consumer of household wooden furniture. But, the effect of distributing system variable on customer satisfaction did not accept. Also according to the obtained results, it is clear that sex variable can just adapt the relationship between external characteristics and customer satisfaction in the level of 90 percent significance.Hamed AhmadiAjang TajdiniAmir LashgariRegional Information Center for Science and Technology (RICeST)articleProduct layoutcustomer satisfactionWooden furnitureStructural equationsForestrySD1-669.5FAتحقیقات علوم چوب و کاغذ ایران, Vol 31, Iss 2, Pp 294-308 (2016)
institution	DOAJ
collection	DOAJ
language	FA
topic	Product layout customer satisfaction Wooden furniture Structural equations Forestry SD1-669.5
spellingShingle	Product layout customer satisfaction Wooden furniture Structural equations Forestry SD1-669.5 Hamed Ahmadi Ajang Tajdini Amir Lashgari The effect of new product layout on customer satisfaction in wooden household furniture industries using structural equations model in Tehran province
description	In this research, the impact of various products design was investigated in end-customer’s satisfaction. . For this purpose, the variables are: products ‘external characteristic variables, quality, price, distributing system, after sales services, perceived value and sex moderator variable. The statistical population of this research includes all the consumers of household wooden steel furniture in Tehran city. In order to evaluate and examine the conceptual model, structural equation method and AMOS software are used. The results showed that the model has been fitted in the first-grade and second-grade measurement models and also on structural model. In measurement model, the measurement indices have created some meaningful factor loadings. This issue shows that model has been determined from theoretical literature and the criteria of this measurement have been recognized correctly. This caused a high validity of the measurements ‘tools. The variables of external characteristics, quality, price, after -sales services and perceived value are all effective at 99 percent of the confidence level on the consumer of household wooden furniture. But, the effect of distributing system variable on customer satisfaction did not accept. Also according to the obtained results, it is clear that sex variable can just adapt the relationship between external characteristics and customer satisfaction in the level of 90 percent significance.
format	article
author	Hamed Ahmadi Ajang Tajdini Amir Lashgari
author_facet	Hamed Ahmadi Ajang Tajdini Amir Lashgari
author_sort	Hamed Ahmadi
title	The effect of new product layout on customer satisfaction in wooden household furniture industries using structural equations model in Tehran province
title_short	The effect of new product layout on customer satisfaction in wooden household furniture industries using structural equations model in Tehran province
title_full	The effect of new product layout on customer satisfaction in wooden household furniture industries using structural equations model in Tehran province
title_fullStr	The effect of new product layout on customer satisfaction in wooden household furniture industries using structural equations model in Tehran province
title_full_unstemmed	The effect of new product layout on customer satisfaction in wooden household furniture industries using structural equations model in Tehran province
title_sort	effect of new product layout on customer satisfaction in wooden household furniture industries using structural equations model in tehran province
publisher	Regional Information Center for Science and Technology (RICeST)
publishDate	2016
url	https://doaj.org/article/e69aa435f9e145038718be226ca3f04a
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The effect of new product layout on customer satisfaction in wooden household furniture industries using structural equations model in Tehran province

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